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Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

Honest Ecommerce · 2026-06-11 · 28 min

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Episode notes

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions. Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance. He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits. Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them.

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