Hint of Hustle with Heather Sager · 2026-06-24 · 1h 16m
Jessi Jean's $1.2 million Yap Challenge launch is a marketing case study for the record books, and in this episode I’m sharing my vantage point as a 24 year pro speaking veteran and communication expert (and it's probably not what you think). We’ll drill into the three intangible qualities that I believe led to her massive success (none of which have anything to do with positioning, offer design, or marketing tactics). Plus I share my own "curse of the expert" moment and what 24 years of speaking on stages didn't prepare me for in building my business. NOTE - this episode isn’t just about "the launch", but rather how YOU show up as an expert moving forward in this “attention economy”.
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