High Voltage Business Builders Podcast · 2026-09-09 · 35 min
Stop resetting your Meta ads learning phase. Most sellers waste budget by tinkering with campaigns that need time to optimize. of The High Voltage Business Builders Podcast, Krista Karpan explains why broad targeting and creative diversity matter more than hyper-specific interest lists in 2026. You will learn how to structure CBO campaigns for better efficiency and avoid the common mistake of killing ads too early. If you spend the next 30 minutes listening, your ad account will stop bleeding money on unnecessary adjustments. You will understand why the Andromeda update requires true creative variety, not just minor tweaks to existing winners. This is critical for any brand spending between $5,000 and $100,000 a month on paid social. We break down the exact budget minimums and ad set structures that prevent wasted spend. You will see how one perfume brand scaled their return on ad spend from 3.46 to 4.82 by letting the algorithm do its job. The key is stopping the constant fiddling that resets performance data. Your operation improves when you trust the system and focus on creative strategy instead of backend management.
EP382: Amazon seller search bias: waiting for the rules to pass is the wrong Amazon FBA move, and the takeaway is protect the brand now54 / 100
EP380: Walmart Ad Spending Surges Six Times Faster Than Sales: What It Means for Sellers
EP379: TikTok Shop Addicts Are Losing Money While Amazon Sellers Win
EP378: Amazon SSD Shipping Costs Are Bleeding FBA Sellers Who Skip the Math
EP377: Your TikTok Shop Sales Are Stalling Because You Still Sell Like an Amazon Brand