High Value Publishing · 2026-04-07 · 31 min
Eric Shanfelt and Jez Walters cover the latest news and developments affecting media companies and publishers. This month's topics include: AI missteps at major newsrooms - The New York Times, Ars Technica, and one of the Netherlands' most prominent news brands all made headlines recently for AI-related editorial failures. Eric and Jez discuss what went wrong and what practical guardrails publishers should have in place. Using AI to research your advertisers - Time magazine built an AI visibility tool to analyze how brands appear across generative AI platforms, then used those insights to sell sponsored content. Eric breaks down how any publisher can do the same with existing tools. Shipstead's open-source video tool - The European publishing house open-sourced VideoFi on GitHub, a tool that automatically converts text articles into short-form videos. Jez walks through how it works and why short-form video matters for audience growth. Dynamic pricing at the Washington Post - The Post is experimenting with dynamic subscription pricing, and not everyone thinks it's a good idea.
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