Her CEO Journey™ · 2024-10-17 · 41 min
In this episode of Her CEO Journey , we’re joined by Lisa Curtis, the dynamic founder and CEO of Kuli Kuli Foods. Lisa’s journey began during her Peace Corps service in Niger, where she struggled with finding nutritious food. A group of local women introduced her to moringa, a superfood that helped tackle malnutrition - and that simple solution later became the foundation of her thriving business. Recognizing the potential of moringa as both a powerful source of nutrition and a way to support the livelihoods of small farmers, Lisa began her journey in partnership with these farmers. She set out on a mission to introduce this superfood to the global market. As Kuli Kuli grew from a grassroots effort to an international brand, Lisa Curtis faced challenges such as consumer education and fundraising for her mission-driven company. Key Takeaways Aligning your company's mission with both profit and purpose is crucial for long-term success, especially in the CPG industry. Finding a product that resonates with your passion and values helps create a more meaningful and mission-driven business.
Empowering Women Entrepreneurs: Strategic Debt Financing with Sheena Brady, Founder of Tease Wellness78 / 100
Mastering Growth & Profitability in CPG: Sarah Goodman's Strategic Insights from Chiwis
From Food Truck to Vegan Honey: Venessa Stonehouse's CPG Journey
The Power of Upcycling: Kimberle Lau on Sustainable Food Production
Beyond Bookkeeping: The Strategic Power of a Fractional CFO for Women CEOs