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From Near Collapse to Cultural Icon: Leadership Lessons from Harley-Davidson with Ken Schmidt

Happiness at Work · 2025-05-30 · 51 min

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Episode notes

Important Update for Our Listeners As we embark on new mergers and exciting opportunities, we're making some adjustments to our podcast schedule. Starting in November 2024, we'll be publishing new episodes once a month. We appreciate your understanding as we navigate these changes, and we're committed to bringing you even more engaging content in the future. We'll keep you updated on all the developments, and our intros will soon reflect these exciting new directions. Thank you for your continued support and patience! *** What turns customers into lifelong advocates, and makes a brand not just survive but thrive? Today's episode takes you inside one of the most iconic corporate turnarounds in history, with someone who helped make it happen. We're joined by Ken Schmidt, a communications strategist who steered Harley-Davidson from near collapse to cultural legend. In this conversation, we explore what it means to lead with authenticity, build people-first cultures, and make a lasting impact in a way that truly resonates. If you've ever wondered how branding, leadership, and happiness intersect - this one's for you. More information about Ken here.

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