
Growth to Freedom™ · 2023-11-20 · 36 min
Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields. In this episode… When hosting educational events like webinars or workshops, some leaders commoditize them by overselling products or services. This, combined with an ineffective structure, leads to high-effort events with sparse results. How can you facilitate engagement, value, and participation to generate ROI-producing events? Serial entrepreneur and business advisor Dan Kuschell has developed a proprietary model involving hosting a series of events with follow-ups to build incremental value. Following the initial event, create follow-up offers with targeted messaging to increase engagement.