Growth Elevated Leadership Podcast · 2026-03-23 · 35 min
In this episode of the Growth Elevated Leadership Podcast , host Julian Castelli sits down with Aaron Ross, bestselling author of Predictable Revenue , to discuss how sales and go-to-market strategies are evolving in the age of AI. Aaron reflects on the original ideas behind his book predictable revenue and explores whether those principles still apply in today’s rapidly changing business environment. While AI and automation are transforming sales tactics, Aaron explains why the core principles behind building a pipeline and driving growth remain relevant. The conversation also explores a broader shift toward nonlinear growth. As technology accelerates change, companies and individuals are moving beyond rigid, spreadsheet-driven models toward more adaptive strategies built on relationships, trust, publishing, and referrals. If you’re a founder, sales leader, or operator navigating the future of go-to-market, this episode offers practical insights on building sustainable growth in the AI era. Visit us at GrowthElevated.com
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