Supercharging grassroots political action in our communities 📢 Nicole àBeckett, SameSide - Get Together

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organizing kai sotto grassroots organizing sameside accessible activism

Episode notes

“You don't have to be a celebrity or a mega influencer to take action and host an event. A hundred people or a thousand people don’t have to attend. It can be five people. That impact is still impact. ” - Nicole àBeckett Just after the 2016 U.S. election, many people were saying, “I want to do more to get involved but I don’t know how.” Nicole àBeckett and her brother, David, knew there had to be a better way to bring people together for action on issues that matter. They started SameSide with a simple idea - to incorporate civic engagement within existing communities. Based in LA, Nicole worked with a local named Phil in March of 2017 to host the first event. Phil had a large network of friends and rallied them just after the Women’s March to campaign for Sarah Hernandez, a candidate for Senate in California. Together with SameSide he paired phone banking with a brewery tour. While phone banking was intimidating to some, the brewery tour with friends nudged fifteen of Phil’s buds to cross the threshold to activism. Through SameSide, this accessible activism model has been employed at scale. SameSide offers hosts the tools to learn and take action on issues.

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