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Index/Get Together
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How a movement took over LinkedIn 🗺Anna McAfee, #LinkedInLocal

Get Together · 2020-12-07 · 49 min

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Topics in this episode

community managementNetworkingorganizingkai sottohow a hashtag changed the world

Episode notes

“Leadership is actually the first few followers, not the crazy first person to stand up on stage.” - Anna McAfee In May 2017, Anna McAfee put up a simple post on LinkedIn to see if anyone living in her hometown of Coffs Coast, Australia wanted to get together. She had just returned after years of living abroad and wanted to “get to know the people behind the profiles” in her area. Anna included the hashtag #LinkedInLocal. Fifteen people made it out to the first Coffs Coast event, but the online response was what would change Anna’s life. Three strangers - Alexandra Galviz in London, Manu Goswami in NYC, and Erik Eklund in Brussels - raised their hand to also host a #LinkedInLocal in their city. No one could predict what happened next. Host requests started pouring in from around the world. The founding team was soon hosting after-hours trainings six nights a week to help new cities ramp up. For two years, Anna and her co-creators led, mentored, and managed the #LinkedInLocal global community. At its height, #LinkedInLocal had more than 1,000 hosts and had rallied over 300,000 humans, in 650+ cities across 92 countries. Anna & co.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)Move The Needle · on community management83 / 100
  • #113 - What was Fred Hoch from TechNexus doing in his 20sinTheir20s · on Networking57 / 100
  • Give to Gain for Career and Business GrowthYour Career Podcast with Jane Jackson · on Networking54 / 100
  • KU057: Packing Up Kubernetes UnpackedKubernetes Unpacked · on Networking33 / 100
  • Farewell to Accelerate Your Business GrowthAccelerate Your Business Growth · on Networking23 / 100
  • S2. Ep17 - 5 Things AI Should Never Do in Your BusinessAI Automations for Business · on community management

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