Crowdsourcing the world’s hidden wonders 🌎Jonathan Carey, Atlas Obscura - Get Together

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community management organizing kai sotto excursions atlas obscura

Episode notes

“We really lean all the way in for our community so they can feel that they're working with somebody and not working for us.” - Jonathan Carey Atlas Obscura is one of the few community-driven travel platforms. The site focuses on the hard-to-find wonders and oddities of the world, from a church with Frederic Chopin’s heart in Poland to an abandoned Eurostar train covered in graffiti in France, to the Ottoman Bird Palaces (yes, ornate mansions for birds!) hiding in Istanbul. All of the 20,000+ discoveries are sourced by their community and published in partnership with “A.O.” staff editors. Jonathan Carey is Associate Places Editor and Community Headmaster at Atlas Obscura, editing the places people submit and jumping into the forums to encourage conversation. He has developed an eye for spotting what suits the “A.O.” voice and can guide community submissions to the site so they fit the Atlas Obscura lens. In this episode we talk with Jonathan about capturing and supercharging contributors enthusiasm by designing around natural instincts and treating contributors like staff members. Highlights, inspiration, & key learnings: From user to team member.

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