Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

Episode notes

Join us at SoCom 2026 , the Social Commerce Conference. February 26 in Venice Beach and save 20% with code FCSC2026 Damon Berger, Head of Consumer Digital Engagement at Gap Inc., joins the show to share the strategy behind the brand's comeback. He unpacks the playbook for rebuilding an iconic brand, why it worked for Barbie, and why creator capital is the new north star. Plus, he reveals how Gap moved from "chasing relevance” to driving it, and why brand distinction is the new survival strategy against the sea of AI slop. Gap is Back, Baby.

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