Why 70% Unsubscribe: Solving Marketing's Personalization Paradox - Future Commerce

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Forrester Optimove predictions commerce podcast tariff

Episode notes

CEO of Optimove, Pini Yakuel, returns to explore the roots of positionless thinking and how AI pushes us to visionary methods over specialization. We explore how breaking departmental siloes unlocks 88% faster campaign cycles, and why a refreshed mindset will be your strongest tool in 2026. Key takeaways: Positionless marketing drove 88% campaign efficiency gains in 2025 AI accelerates range; humans provide judgment and validation 70% of consumers unsubscribed from 3+ brands in 3 months Mindset change precedes technology adoption in successful AI integration Key Quotes: [00:09:20] "The biggest compliment you get is something called ‘rosh gadol’...It means, I want your head to think about more things than it's currently thinking.” - Pini Yakuel [00:21:26] "Consumption and making decisions are the work. If you can't make decisions for yourself, you can't work with AI." - Brian Lange [00:28:44] "We have access to knowledge on every field...we have the best personal tutor in our pockets available 24 over seven." - Pini Yakuel [00:38:10] "It's very, very difficult to scale personalization. That's the bottom line.