Future Commerce · 2026-03-11 · 37 min
As ChatGPT pulls back on native in-app checkout, malls becomemainstream again. Is agentic commerce ready for primetime, or are consumers seeking more analog experiences? PLUS: Dick's Sporting Goods' loyalty loop that turns steps into spending power, and a dystopian new platform that rents out humans for AI agents that can't operate in the physical world. Everything old is new again. Granny’s Favorite Store Goes to TikTok Shop Key takeaways: ChatGPT is stepping back from native in-app checkout, but the commerce protocol it built with Stripe lives on 77% of shoppers prefer clicking through to a website over buying directly via AI The mall remains a societal favorite third space, even as stores become shoppable content studios (just ask John Lewis) Dick's Sporting Goods' movement-linked rewards program is quietly building one of retail's stickiest loyalty ecosystems, making it a viable competitor to AI apps "Rent-a-Human" platforms signal a strange new frontier: AI agents outsourcing tasks to people in “meatspace” In-Show Mentions: How 2,000 consumers used AI to shop Gen Z Is Going to the Mall Again - WSJ Rent-a-Human Join us at Shoptalk Spring 2026!
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