Future Commerce · 2026-02-13 · 44 min
LIVE from Manifest 2026: Shipium CEO Jason Murray reveals why AI transformation isn't about making old processes faster but fundamentally rethinking workflows. From turning three-day analytics tasks into minutes with Orca to exploring adjacent areas such as auditing and consulting, Phillip, Brian, and Jason unpack how domain-specific AI creates competitive moats in an era when traditional advantages are dissolving. Some Kid In His Dorm Room Is Coming For Your Company Key takeaways: AI works when you rethink workflows, not optimize existing ones Domain-specific AI beats general LLMs through context and reduced hallucinations Speed of experimentation matters more than prediction accuracy alone Adjacent spaces, like auditing, are now accessible through AI-powered digital twins Traditional moats are dissolving; data and ecosystem relationships become key In-Show Mentions: Learn more about Shipium Learn more about Manifest Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print
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