LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning - Future Commerce

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Episode notes

Recorded live on the Shoptalk Spring show floor, Phillip and Alicia sit down with Leah Logan, VP of Retail Media Transformation for Inmar Intelligence, and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, fresh off a spirited on-stage debate about agentic commerce. We debunk AI Traffic Apocalypse predictions and make the case for creators as a critical yet overlooked retail media channel. The AIpocalypse, Explained Key takeaways: AI referral traffic currently accounts for just 0.1 - 2% of retailer traffic; it has also led to eCommerce site traffic growth, not decline. Consumer intent data, not bottom-funnel ads, is where LLM advertising will find its footing. Creators are a media channel that predates the hype, and the measurement has been there for years. Retail media's growth depends on graduating from ROAS to incrementality - the sooner, the better. [00:11:08] "The next big trend already exists.