Break Out of Spreadsheet Speed: Agility Strategies to Win the Algorithm - Future Commerce

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Episode notes

The future of commerce hinges on agility, but most brands remain stuck at spreadsheet speed. Louis Camassa, Director of Product Management at Rithum, breaks down findings from the 2026 Commerce Readiness Index and reveals why data quality, inventory latency, and algorithmic visibility matter more than channel expansion. We’re uncovering the infrastructure bottlenecks threatening AI's potential, and what it actually takes for brands to compete when algorithms decide what gets discovered. Your 2026 Resolution: Get Unstuck Key takeaways: 63% of commerce teams face data quality issues affecting business decisions Inventory latency remains a competitive differentiator in agentic commerce experiences Zero-click phenomenon reducing referral traffic by 9% across e-commerce channels AI compute costs compressed 10x in one year, matching traditional search Energy infrastructure, not algorithms, poses the greatest bottleneck to AI advancement Key Quotes: [00:02:04] Lou Camassa: "Most companies, whether you're a retailer or brand, you're moving at spreadsheet speed.