TBC 147: Your Numbers Are Part of the Story, Not Separate From It

Episode notes

A lot of founders treat storytelling and hard data as two different things in a pitch - and that’s the mistake. In this episode of The Backchannel, Jason breaks down why your numbers mean nothing without a narrative wrapped around them, and why letting investors interpret raw data on their own is one of the most common pitching errors he sees. If you’ve ever wondered how much to lean on story vs. facts, this episode reframes the question entirely.

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