Full Episodes · 2026-06-19 · 36 min
Introduction Carriers have spent decades building underwriting models on structured data - loss history, credit scores, telematics - while ignoring one of the richest signals available: how people actually behave when they fill out an application. ForMotiv was built on the premise that digital body language is predictive, and after nearly a decade of proving it, the company just hit profitability. Woody Klemmer is the co-founder and Head of Growth at ForMotiv, a behavioral analytics platform now embedded across the majority of the top ten U.S. carriers. In this conversation, Josh Hollander and Klemmer dig into the growth paradox carriers can't escape, what agentic AI fraud actually looks like at the application layer, and why the build-versus-buy math on behavioral data almost always favors buying. Guest Bio Woody Klemmer is the Co-Founder and Head of Growth at ForMotiv, a behavioral analytics platform purpose-built for the insurance industry. ForMotiv captures digital body language - hesitations, edit patterns, corrections, and interaction behaviors - from online applications and turns them into real-time signals for conversion, risk, and fraud decisions.
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