Franchise Voice · 2026-03-23 · 30 min
Franchise Voice host Jack Monson brings interviews with the top leaders in Franchising recorded at the IFA 2026 convention. Emma Dickison is the President & CEO of Home Helpers with a 30 year history in Franchising. She’s this year’s winner of the IFA Women’s Leadership Award and is the new Chair of the IFA Franchisor Forum. Emma shares her journey to leading Home Helpers, her turning point with the Women’s Franchise Committee, and her mentors along the way. She discusses her intentionality, how the direction of her career has evolved, and her personal leadership style. Next up, Contact Contact’s Matthew Montoya chats about the recent changes in digital marketing for both Franchisees and Franchise brands. How does a successful system currently balance brand control and local needs? And how are franchisors using AI to help the franchisees improve their local marketing results? Today’s podcast is sponsored by City Lifestyle. Special Guests: Emma Dickison and Matthew Montoya.
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