Franchise Unfiltered · 2026-04-23 · 1h 2m
She was 23, miserable in her "dream job," and had never run a business in her life. Today, Anna Dey is a multi-brand, multi-unit franchisee who has owned six different franchise systems - and retired her parents in their 50s along the way. In this episode of Franchise Unfiltered, Anna breaks down exactly how she got started using her dad's ROBS (Rollover for Business Startups) funds, how she went from sweaty owner-operator grinding 7 days a week to building a team that runs her businesses without her, and why she'll never buy an existing business when she can build one from scratch. We cover: → How to use ROBS to fund your first franchise with zero outside investors → Why passion alignment works for some franchisees - and destroys others → The phantom equity structure Anna uses to keep her best leaders loyal → Why she cut her portfolio in half and what triggered that decision → The "sweat equity vs.
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