Franchise Interviews 4.0 · 2026-06-13 · 32 min
Think back to the last time you moved to a brand-new city or neighborhood. How did you figure out where to get your morning coffee, find a reliable mechanic, or choose a new dentist? You had to start entirely from scratch. Welcome back to Franchise Interviews! Today, we are exploring a franchise that has turned that exact transitional moment into a massive growth driver for local businesses. We are sitting down with Brian Mattingly, CEO of Welcomemat Services. Welcomemat has developed an innovative marketing concept that perfectly blends digital tools with targeted print marketing. By reaching out to individuals and families the second they arrive in a new region, Welcomemat helps businesses extend a warm welcome and capture lifelong, loyal customers right when they are actively looking to build new daily habits. Brian is breaking down how this highly rewarding hyper-local business model works. Then, stick around for Part Two, where we’ll switch gears for our Great Quotes in Franchising segment featuring an interview with the President of AlphaGraphics. Let’s get started!
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