Franchise Fit Podcast · 2026-05-28 · 33 min
In this episode of the Franchise Fit Podcast, Lance Graulich sits down with Art Coley of CGI Franchise at the International Franchise Association show in Las Vegas to discuss what is changing in franchise development in 2026. Art shares how franchisors can build stronger sales funnels, why organic lead generation matters, and why many brands do not have a lead problem - they have an appointment-setting and sales process problem. They also break down the Recruitment Operating System, the importance of data analytics, outbound prospecting, and why franchise development teams need better systems instead of chasing shortcuts.
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