Fractional CMO Show · 2026-05-19 · 9 min
AI's arrival in the marketing department isn't the threat most fractional CMOs think it is. The episode opens with a provocation: the marketers who are scared of AI are scared for the wrong reasons, and the ones who are leaning into it with the wrong instincts are making a mistake that's harder to walk back. What gets unpacked is the real role that experience, taste, and discernment play when every company is suddenly being pitched a hundred new tools they may or may not need. Casey draws a sharp line between what fractional CMOs should be doing with AI and what they should absolutely leave to someone else. The argument about where your time and judgment belong, and why being the responsible party at the top is the safest place to be in a market that's shifting fast, is the spine of the whole episode.
How to Not Stop42 / 100
Majoring in the Minors
Why You Need to Shut Up More Often
Lunch Q&A with Casey
Finding Your Villian