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FP&A Strategy for Finance Leaders to Scale a Sports Business Like a Startup with Tim Naddy

FP&A Unlocked · 2026-05-28 · 58 min

0:00--:--

Key moments - from our scoring

Substance score

49 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality10 / 20
Guest Caliber12 / 20
Specificity & Evidence10 / 20
Conversational Craft8 / 20

Tim Naddy, VP of Finance at Savannah Bananas, brings 20+ years of experience across public accounting, entrepreneurship, and sports entertainment to discuss how FP&A operates in a hypergrowth sports organization. Rather than traditional forecasting, the Bananas operate on an 80/20 decision-making framework - moving fast with 80% of available information, testing, and pivoting quickly. The organization runs six teams under the Fans First Entertainment umbrella (Savannah Bananas, Party Animals, Firefighters, Texas Tailgaters, Coconuts, Indianapolis Clowns) all centrally located in Savannah but playing across different regions, which Naddy explains actually scales the budget sublinearly - adding teams adds only one-third additional cost rather than proportional growth. He also discusses his recently published book "Every Decision You Make," which teaches creatives and non-accountants cost accounting and business fundamentals through narrative rather than traditional textbook methods. Finance leaders managing entertainment or consumer-facing businesses at scale, as well as those teaching FP&A to creative teams, will find his unconventional approach to budgeting, team structure, and financial education directly applicable.

Key takeaways

  • →Use 80/20 decision-making in high-growth environments: make decisions with 80% information, execute quickly, and pivot if needed rather than waiting for perfect data
  • →Structure your chart of accounts and budgeting processes to scale efficiently across multiple business units by building the process right the first time then replicating it
  • →Finance should function as a support enabler for internal departments rather than a gating function, ensuring the organization's creative and operational teams can execute successfully
  • →Revenue growth doesn't scale linearly with team additions; adding a third location/team increases budget by approximately one-third rather than doubling it
  • →The core business metric should be fan acquisition and loyalty, not just dollar revenue, as this drives long-term sustainable growth in entertainment businesses

In this episode

  1. 1Tim Naddy's Background: From Public Accounting to Sports Finance
  2. 2Introduction to Savannah Bananas and Banana Ball
  3. 3Strategic Financial Management Book and Teaching at SCAD
  4. 4Misconceptions About Finance in Sports Entertainment
  5. 5FP&A Function: Budgeting and Forecasting for Multiple Teams
  6. 6Multi-Team Operations and Infrastructure Planning

Mentioned

Tim NaddySavannah BananasSavannah College of Art and DesignLegacy ForgePricewaterhouseCoopersDeloitteClifton Larson AllenFans First EntertainmentJesse ColeChatGPTGlenn Snyder

Guests

Tim Naddy

Topics in this episode

Savannah BananasBanana BallFans First Entertainment80/20 decision-making frameworkFP&A strategy for sports entertainmentParty Animals teamIndianapolis ClownsTexas TailgatersBeach CoconutsCost of the Dream (book)

Questions this episode answers

How does the Savannah Bananas handle budgeting and forecasting with multiple teams?

Rather than traditional detailed budgeting, the Bananas operate on an 80/20 decision-making framework - making decisions with 80% of available information, then pivoting quickly if needed. Since all six teams are centrally located in Savannah and operate under unified ownership with no franchises, the budget scales efficiently; adding new teams increases costs by roughly one-third rather than proportionally, because multiple teams play simultaneously in different locations.

What is the difference between a misconception of Tim Naddy's job and what he actually does in finance?

People misconceive his role as fun every day and repetitive, but in reality his job involves making rapid decisions across a hypergrowth organization with multiple moving parts. Internally, he positions finance not as a stumbling block but as a support function enabling the HR, creative, television, and other departments to succeed.

Why are all the Savannah Bananas teams centrally located in Georgia if they play in different regions?

The centralized structure mirrors the UFL model and allows Fans First Entertainment to operate all six teams as company-owned units with no franchises or external investors. This enables consistency across all brands while maintaining flexibility, and teams can play in different regions simultaneously without duplicating overhead costs.

What is Tim Naddy's book "Every Decision You Make" about and who is it written for?

Published in March, the book teaches creatives and non-accountants how to understand cost accounting and build a business through stories and anecdotes rather than traditional textbook methods. It covers how to cultivate an idea, prepare a business for funding, create income streams, and launch - essentially teaching FP&A and business fundamentals to people who want nothing to do with accounting.

What is the legal name of the Savannah Bananas organization and how does it structure multiple teams?

The legal name is Fans First Entertainment, the umbrella organization over all teams in the league. Each team (like Coconuts, Clowns, Party Animals) is assigned a cost center in the chart of accounts (0.11, 0.12, 0.13, etc.), and the infrastructure is already built to support eight teams, with infrastructure for teams seven and eight already in place but currently blank.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

The episode surfaces a handful of genuinely useful operating insights - diamond/dugout cost structure, treating teams as internal departments, flat ticket pricing as a deliberate brand choice - but they are buried under lengthy personal backstory, baseball-rule explanations, and banter. The insight-per-minute rate is low for a 58-minute episode targeting FP&A practitioners.

The way that I've carved this place up is that we have what's called the diamond and the Dugout. All right. Diamond is the show. It is the live events that we are putting on
we're doing this all with five people because we don't need to grow exponentially. We just need to make sure our processes are nailed

Originality

10 / 20

A few genuinely contrarian ideas emerge - gather fans not dollars, do the exact opposite of every other sports league, social media destroying regional team loyalty - but they are stated as slogans rather than argued from first principles, and standard frameworks like 80/20 and blue ocean/red ocean are recycled without new application.

our long game is to gather fans, not dollars. Because if we gather a, ah, billion fans
what everybody else is doing, do the exact opposite

Guest Caliber

12 / 20

Tim Naddy is a genuine practitioner - CPA, Big 4 experience, ran his own data company for nine years, now CFO of a hypergrowth entertainment org - which gives him real credibility. However the Savannah Bananas is a small operation (five-person finance team) and much of the episode leans on his professor/author persona rather than hard-won operational lessons at scale.

for the last four seasons, if you will, um, I've been at the helm of the finance arm and, um, trying to keep this traveling circus moving
Worked with UM, PwC, Deloitte and another local firm, inside Public Accounting for about eight, nine years

Specificity & Evidence

10 / 20

There are scattered concrete data points - $35 flat ticket price, 197 total games, 60 games per team, a five-person finance function, chart-of-accounts numbering scheme - but no revenue figures, margins, growth rates, or budget totals are shared, and many operational claims are left at the anecdote level.

from a chart of accounts perspective, you know, you have, uh, the 0.11 would be the bananas, 0.12 would be the party animals
our normal ticket is $35 at home, right across the street here at Grace's Stadium

Conversational Craft

8 / 20

The hosts ask a few structurally sound questions - how does league expansion affect forecasting, who owns the stadium, how does the finance team scale - but they rarely follow up when vague answers are given, allow the guest to ramble extensively off-topic (baseball rules, book promotion), and the overall tone is that of a friendly conversation with a colleague rather than a substantive interrogation.

tell us a little bit about what the FPA function is like. You know, your budget process. How often do you reforecast? And here's the unique thing, because you're not. The Savannah Bananas are a team, but you guys are also a league
Do you guys own the stadium then?

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Tim Nattyguest82%
  • Paul Barnhursthost10%
  • Glenn Snyderco-host9%

Most-used words

team47bananas44baseball34show32savannah28teams28ball27finance25banana25game23first23back22accounting20different20everybody19league19

Episode notes

In this episode of FP&A Unlocked , Paul Barnhurst and Glenn Snyder sit down with Dr. Tim Naddy, CFO of the Savannah Bananas, to discuss the unique world of finance in a sports and entertainment organization. Tim shares how he manages FP&A for a fast-growing, multi-team baseball league, balancing operational efficiency with fan engagement, budgeting for multiple teams, and ensuring the internal finance function supports the entire organization’s growth. Tim is the CFO of the Savannah Bananas, a wildly innovative and entertaining baseball organization. With experience in public accounting, higher education, and consulting, Tim brings a unique perspective on financial management, teaching, and operational strategy. He has also authored a book for creatives and non-finance professionals on strategic financial management, helping others understand how to transform ideas into sustainable business ventures.

Full transcript

58 min

Transcribed and scored by The B2B Podcast Index.

Tim Natty: Every decision we make, it's an 8020 decision. Do we have 80% of information? All right, make the decision. Oh, it didn't work. Okay, come back, pivot. Go. It's very, very fast. Our long game is to gather fans, not dollars. Because if we gather.

Glenn Snyder: Uh, meet Dr. Tim Natty, VP of Finance at Savannah Bananas.

Tim Natty: An adjunct professor at Savannah College of Art and Design, also the founder of Legacy Forge. He is a finance and accounting professional

Glenn Snyder: with over 20 years of experience spanning public accounting, entrepreneurship and sports, entertainment, finance.

Tim Natty: Social media has eradicated all regional barriers. I've create a class called Strategic Financial Management. It's like three big words to basically say how not to get screwed in business. And so what I realized and, ah, one of our core principles is that what everybody else is doing, do the exact opposite.

Paul Barnhurst: What are some of the misconceptions you hear? Why do people picture your job being a cfo like. Or you hear people talking about.

Tim Natty: So misconceptions are that.

Paul Barnhurst: Do you know what the difference is between an accountant and an FP and a professional?

Tim Natty: Oh, here it comes.

Paul Barnhurst: Welcome to another episode of FPA Online, where strategy meets finance. I'm thrilled this week to be joined by my co host, Glenn Snyder. Glenn, how you doing?

Glenn Snyder: Doing great. How are you doing?

Paul Barnhurst: I am doing awesome. I have to say, Glenn, I know, is really excited for this episode. If anyone knows Glenn, all you have to do, if you've ever watched a video, is look at his wall. How many baseballs back there do you know?

Glenn Snyder: I have 167 individually signed balls from members of the hall of Fame.

Paul Barnhurst: There we go. 167. So I don't even have to ask what his favorite sport is. This week, we're going to be joined by the CEO of the Savannah Bananas, Dr. Tim Natty. Doctor, welcome to the show.

Tim Natty: How are you? Uh, quick adjustment there. It's cfo. CEO of my.

Paul Barnhurst: Did I say CEO?

Tim Natty: The CEO would probably be pretty upset that I just took his job on your show.

Paul Barnhurst: I meant cfo.

Tim Natty: Totally fine. No, no.

Paul Barnhurst: Yeah, do it.

Tim Natty: Great. Thanks for asking. Um, you know, once we first met.

Paul Barnhurst: Gosh.

Tim Natty: Uh, a couple years ago at the Financial Accounting and Technology Expo, which is about the. As nerdy as it gets in finance. You know, I saw this guy over there wearing cool hats, had a giant beard, and I was like, hey, I want to be that guy's friend. And you're like, hey, I want to be your friend. And then we just made a friendship. And now you're introducing me to other friends who like baseball and this, that, and so. But we're here to talk about FP&A today and see how we can make it fun for you. Uh, know people out there who just don't have a home, they don't live in accounting, they don't live in finance. They're kind of right in that middle. So, you know, maybe we can, we can sway some to either side.

Paul Barnhurst: We will definitely have some fun. Before we jump into our questions, why don't you tell the audience a little bit about your background. I'm going to let you introduce yourself.

Tim Natty: Okay. Um, I appreciate that. Thank you. Well, okay, in a nutshell, right? Very, very Austin Powers. All right, in a nutshell, grew up in Cocoa Beach, Florida. Went to University of Florida after five years, graduated with a bachelor's and master's in accounting while in school, got my CPA license, which again I believe is the crown jewel of our profession. So, um, you guys can all, you know, throw barbs at me later on if you want to. But then moved over to, got a job over in Tampa with PricewaterhouseCoopers. Worked with UM, PwC, Deloitte and another local firm, inside Public Accounting for about eight, nine years. Moved out of public accounting into um, get this, a, um, an Internet platform. Because in 2008 that was all the rage until of course the bottom dropped out of the housing market and investors didn't want to put money into new things. They wanted to try to save their current investments. I ended that year after 4W2s at get this, a real estate organization. So um, so I got to watch that one kind of whittle down. It was private equity owned, so it got some good private equity experience. What, um, what kind of reports are out there that are, that are superfluous to running anything in the business, but this just because they, they have a women, a fancy, they're like, run a report. You're like, ah, I can't run a report. So, um, so that was a fun experience. But from there, once I finished my doctorate, I took a job in 2012 with shorter university as an on ground professor full time. And um, that's where I really lear being a professor, I love the performance aspect, I love the tech, bringing the technical to the tangible. I just enjoy being around youth and um, helping them make better decisions. And so from my perspective, I was in my element. But naturally people like us, we have a proclivity to, to learn. And when we get, we stop learning, we get a little bored, start, start adding on, dovetail this and add this thing. Well decided I needed to start a business because that's what you do when you're a professor. And so. So started a data company, ran that for about nine years, had defense contracts, was working with healthcare. But what was really exciting is that we. We kind of branched out into sports analytics, specifically scouting analytics. So think Moneyball. But now bring it all the way into 2023. And now you're looking at it saying, okay, how can we make this draft room more efficient? Well, guys, here's the problem. I solved a problem that nobody wanted solved because part of the draft. Part of the fun of the draft is actually arguing with the guy across the table who thinks you're an idiot and throwing mugs at you and stuff. And you're like, no, the data says this. And I was like, I don't care what the data says.

Glenn Snyder: I know what it says.

Tim Natty: And he's, like, smoking his cigar. And so all that said got to where I couldn't. I couldn't sell the software. It was. Everybody's like, this is great, but you got to make money doing that stuff. So ended up doing, uh, one year of cfo, uh, consulting with Clifton, uh, Larson Allen. And from there, ironically, I was traveling way too much and decided, hey, you know, there's this. There's this kooky baseball team down in Savannah of Georgia that, um, that needs a finance guy. Um, maybe I'll. I'll go down there and plan my trade there. Well, the instant I land with bags, putting it down, put down some roots in Savannah, and they decide, hey, let's take this show on the road. So since. For the last four seasons, if you will, um, I've been at the. At the helm of the finance arm and, um, trying to keep this traveling circus moving, Literally duct taping the wings as we're flying the plane. And that's where I am today.

Paul Barnhurst: All, uh, righty. Love the background. Glenn, you're about to say something.

Glenn Snyder: Great background. Obviously, you know how you got there, but tell us a little bit more about. And people are not too familiar with the bananas in the sports league. And I also understand you got a book that just came out. Tell us a little bit about that.

Tim Natty: I do, yeah. It's, um. So first, uh, first question. First is, um, so people that don't really understand or haven't yet been brought into the cult of the bananas, um, it's a Gian giant bubble. It's really funny because you can go around the United States and ask, and people are like, they'll look at the. Look at the logo and you get one of two reactions. Their action is like. Or it's. And so. So the people that are. You don't have to explain anything. They're already inside the cult. They love everything about the bananas, the, the familial nature, the fans first approach. Um, everything about just the kookiness, the backflips, the dancing, all of, all of the showmanship that comes with baseball. Yes, I said baseball. I know. All those, all those little balls behind you are like, are like starting to, um, they're starting to smoke. They're about to be all on fire by the time this podcast is over. Because we're gonna. It's not that we take the traditionalists and we step on them. We actually embrace the tradition of this amazing game called baseball and, and actually give it just a little bit of. A little bit of a kicker on the entertainment side.

Glenn Snyder: Right?

Tim Natty: The shorter, shorter game. Things going on all around you. Very three Ring circus. There's a, There's a game in front of you, but there's a guy over there in a dugout and there's a girl over there doing something crazy. And all the fans are just a giant family. So that is banana ball in and of itself. Now, as far as the second question, which I can't remember because I was too excited to answer the first question, um, ask it.

Glenn Snyder: Uh, your book.

Tim Natty: Oh, the bar. Gosh, you remember that. Yeah. Yeah. So. So all the while, um, so I also. One of the things that I do to put on this scad hat, I teach at Savannah College of Art Design, have been teaching here actually ever since I've moved down to Savannah. And I absolutely love it. Again, being in classroom is what I really, really enjoy doing. Well, while there, I was part of, uh, the genesis of the desole, um, School of Creative Business Leadership. And, um, what they realized at SCAD is that you have, um, all these students. By the way, if I call them kids, it's my fault. They're all younger than me. They could be my kids. But, uh, these students that come in, they have great intellectual property just swimming around their heads. SCAD does a really good job of pulling that intellectual property out and creating these amazing portfolios so that when they go into fashion or luxury and brand management, industrial design or video game, whatever, whatever it is, they can go in with like, this confidence that, hey, I kick ass. And you know, I do. And this is, this is what, this is the kind of stuff that I'm going to bring to your. Your establishment. Well, what they realize is that some of These, some of these kids, when they were going out to these, their new employers, probably making good money. These, these artists, they, they do well SCAD is a very giant stepping stone, um, for, for a lot of artists. So even though they're making, they're making good money, it's, it's um. They started seeing that people were a little myth because like, well, but that's, but that's my idea. And they've, they've, they've maybe, maybe they're paying you $100,000 to, to uh, work here, but they're making $10 million off the idea that you brought in, into the door. And the instant you sign that piece of paper and said anything you do when you're working on our computers, you're doing this and the other, we now own it. Well, hold, hold the phone, hold the phone. We need to make sure that you guys understand that your intellectual property is yours. Nothing wrong with going to work for other people. But if you really want to do something with the ip, let's teach you how to generate your own income streams with that ip. So that was kind of the genesis behind the School of Business Leadership. And my role in it is that I've got to create a class called Strategic Financial Management. Told you guys earlier that it's like three, three big words to basically say how not to get screwed in business. And um, so what I realized is that they were um, when they first initially wanted this course, um, to be around, they wanted to be a, a managerial accounting course. A cost accounting course. Right. But they were using an intermediate cost book, so they didn't even ask an accountant, like, hey, what would you serve up to people who want nothing to do with accounting. And um, so it was like Definitely not this 900 page manifesto of what to do. And no, get this bible out of here. We need to have something that we can actually sink our teeth into. Well, there is nothing you can sink your teeth into that marries entrepreneurialism and cost accounting. And so I decided to. Mm, let's write it. So, so wrote it. It's out. And um, came out in March. So this is, this is the book. So it's at E. DYM Every decision you make, what's ah, the cost of the dream? And if you want the Cliff Notes. Pause your screen right now. Okay, there we go. So, but the whole, the whole point of this, the book though is the um, is the idea that um, as creatives as. And by the way, I wrote it specifically for creatives, but really it's just non Accountants or it's people in their, in their.

Paul Barnhurst: I can read it. I'm not an accountant.

Tim Natty: Okay, well, there you go. So it's people in their journey, whether, whether they're, um, they're financial people or they're accounting people or they're marketing people, what have you. Um, but they have an idea and, um, but understanding that, that the idea is just the beginning. How do you cultivate this idea and mature this idea to the, to where you can now get out of your mom's basement and actually go out, maybe, maybe, um, get some funds, do, do an investor presentation, get some funding, get some investors, really put some, put some, um, rocket fuel behind your idea and then launch it. Well, there's so many things that you have to do to prepare this, um, these businesses. And you know, in the FPA world, you guys are always looking forward, right? So this is exactly what I'm trying to teach these non accountants, these creatives who, the last thing on the planet they want to do is accounting, but they don't even know they're doing accounting because I just kind of slip it into this one, this, this anecdote, this story, this story, this story. And all of a sudden it's like, what did I just learn? It's like you just learned how to DO Cost Accounting 101 is what you learned. And how to build a business and, um, how to launch it, how to market it, this, that, and the other. So that is the gist of this. I would call it a textbook. I would say you could probably pick it up at an airport if an airport wanted a book this big. But, um, yeah, um, not super excited about it. Um, so far it had a really good reception, certainly in the CPA world. But, um, a lot of students are really enjoying it as well.

Paul Barnhurst: I almost went like this when you said textbook.

Tim Natty: That's right. That's right.

Paul Barnhurst: No, thank you for sharing that. That's awesome.

Tim Natty: You're welcome.

Paul Barnhurst: Appreciate learning a little bit about the book. So kind of shifting back to, uh, our Savannah bananas and working for a sports franchise. What are some of the misconceptions here? Why do people picture your job being a cfo like, or you hear people talking about, then we'll talk about what you really do.

Tim Natty: Uh, so misconceptions are that it's, it's fun every day, all day, right? Um, the, the. They also think that we do the same thing every day, right? Because, uh, from the accounting and finance perspective, like, oh, accounting and finance, you can do it anywhere. That's true. There's so many moving parts in an organization like this. And by the way, this is any entertainment organization. It's not just a Savannah Bananas, um, but the Savannah Bananas, it just happens to be. We're in hypergrowth mode. So everything, every decision we make, it's an 80, 20 decision. Do we have 80% of information? All right, make the decision. Oh, it didn't work. Okay, come back, pivot, go. It's very, very fast. And we experiment, we test, and if it doesn't. If it doesn't work out, then fine, pivot, go the other way. What we're trying to do is have the most efficient approach to really putting, um, the best show that we can out there for the fans. Right? And all the while, my job internally is to make sure the internal fans, the HR department, the creative department, the bananas television department, all the people that I would consider my internal fans that I need to make sure that they can be successful. And so that finance isn't a stumbling BL in front of them, but it's actually a support function that's kind of. Kind of right behind them, um, doing everything that needs to be done to make them successful. If they're successful, then finance naturally, um, will rise with the. With the rest of the organization.

Paul Barnhurst: So you're not signing the player contracts?

Tim Natty: Oh, well, you know, it's, um. I've had. When we use ChatGPT to write them. I don't know, I mean, I guess I could sign them. No, I don't sign the contracts. Uh, that's reserved for the. The CEO, who was a CEO before this podcast started, remember?

Glenn Snyder: So, Tim, let's talk about the FP and a function within the banana. So, you know, tell us a little bit about what the FPA function is like. You know, your budget process. How often do you reforecast? And here's the unique thing, because you're not. The Savannah Bananas are a team, but you guys are also a league. How do the other teams in the league come into play? When you're looking at forecasting and budgeting,

Tim Natty: Budget's a strange thing around here because. Because this thing is growing, um, in leaps and bounds. And um. And, you know, when you. Let's just go back to this. All the teams are centrally located inside Savannah, Georgia, right? So everybody lives here throughout the year. It's very similar to the, um, the formerly the xfl, the ufl, see, the United Football League and the XFL merge became the United, um, the UFL now, um, so they are. They are all, I think all eight of their teams, they might have 10 now, but they're all centrally located. And then they go and they. They play games in different places. That's very similar to us. Everything is company owned. There are no franchises there. There are no external dollars coming in. Everything is, is owned and operated by, um, Jesse Cole and his wife Emily. And so what that allows us to do is it allows us to be very flexible in the way that we manage the team, but also extremely consistent across all the brands. Um, so whether we launch, um. This past year, we launched two more brands. The, the local Beach Coconuts and the. The famed Indianapolis Clowns, who, by the way, this weekend, Indianapolis for the first showing. It's going to be an amazing weekend in Indianapolis. When you're running this organization, it really becomes. They become units. Right? So it's just. There's 20, 23 players. There's a. There's a, uh, slate of coaches and, um, maybe some baseball ops people for that team, for this team, for this team, for this team. So. So six teams across the board. It's actually not. It's not like exponential, uh, headache. It's. It's more of, like, okay, if you built the process right, for the first team, the second team, the third team, then it just assimilates right in. I mean, from a spreadsheet perspective, you just add another row, add another column, and everything just kind of falls right in. You just drag the formula across and it works, right?

Paul Barnhurst: Yeah. You drop the next team into the column, you put whatever other things you need to add to it. We start calculating their numbers.

Tim Natty: Yep. And so. And from a chart of accounts perspective, you know, you have, uh, the 0.11 would be the bananas, 0.12 would be the party animals, and it's 1 3, 1 4, 1 5. So you just build out the table to eventually have eight teams, which is. Which is where Jesse would like to be eventually at eight teams. So we already have the infrastructure set up for eight teams. Just right now there's a bunch of blanks and teams seven and eight. Right. So, um, so that stuff's not too difficult, I think. Um, to answer your question about the Bananas versus the league, you are correct. There's. There is a branding issue that comes up. When we initially were the Savannah Bananas, and everybody called us Savannah Bananas, but our technical name, our legal name, is actually Fans First Entertainment. Fans versus Entertainment is the umbrella organization not only over the Savannah Bananas, but also every other team in the league. Right. So what. The interesting thing that we're learning today is that what are people going to think when they come to a show, because it's now banana ball. It's not the Savannah Bananas, it's Banana ball. Right? So it could be the Party Animals versus the Coconuts. And are people going to show up and think, oh, no, the Bananas aren't here. Oh, I'm so disappointed. Or they're going to be like, dude, this is banana ball. This is going to be great. Each one of these teams has their own shtick, right? So you got the Bananas are the All American team, uh, uh, the ones they beat on their chest. Everybody's super excited to see them. The Party Animals are supposed to be the alter ego, right? The Bananas After Dark, they're a little edgier. They have punk rock and things like that. Then the firefighters came along and they are the ones, they are their local hometown heroes, right? They're the firefighters, the police, um, the EMTs, the teachers, all these local heroes that make living in small town America amazing. Then you take the next one, which is the Texas Tailgaters. Now it's the first one that we had, obviously, other than Savannah Bananas, first one that actually has a regional name attached to it. And the thought was, well, are we going to place the team in Texas or are we just going to make Texas kind of their entire home state? If they ever play in Texas, are they the home team? And that's exactly what we ended up doing. And I'll explain to you the reason why in a second. So then after that, we have the local beach Coconuts, which is actually a made up name it, but it's. But it's based off of Cocoa beach, which is awesome because that's where I'm from. But then the last one is the Indianapolis Clowns, again, another regional team, but that was born out of history, right? It's tradition because the Annapolis Clowns were an actual. Gosh, I would, I would almost be willing to say that they were one of the original Banana teams in the way that they expressed. Um, not only were they amazing athletes, but they were doing kind of kooky things on the, on the field already. So then in this case, you have, you have all these teams that are out there. Um, and from our perspective, from a finance perspective, it's not very difficult to plan for them because you just got to plan for another 23 bodies. How do you get them logistically across. Across the United States? Um, the hotels, the airfare, the buses, all those things, they just, it just becomes instead of 4, 4, 4, you have 5, 5, 6 and 6, 6. And so now you have just another, another couple units. So the budget does increase, but it increases from the standpoint of it doesn't increase by 2, it increases by 1. Because basically what ends up happening is um, if we had four teams that would mean we were playing in two different places at the same time. Now that we have six teams, we're playing at three different places at the same time. So our budget actually increases 1/3 as opposed to like a, ah, much, much bigger than it when it would be

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Tim Natty: Now something that um, that is really important when you talk about this brand and shifting this brand from Banana Ball, right? Because I've had people say, well, why don't you just rename the sport to like some other names? Like no, because the name is Banana Ball. I think that's, that's the genesis of it. So just because Savannah Bananas are there, it's like you don't, it's not going to call party animal ball or Coconut ball. So Banana Ball is the sport. Banana Ball Championship League is the league. And um, the Savannah Bananas are the flagship of the, of the entire league. Um, but that doesn't mean they're always going to win, right? It means that they have to compete just like anybody else. But what we found is that as we've kind of transitioned from the Savannah Bananas are going to be in town to Banana Balls coming to town. We're still selling out stadiums. We're still, we're still selling, um, the merchandise is still flying off the shelves. People are still want the tickets, they still have the big lines. And what we've realized is that um, we've been able to transition it off of the bananas. Now when the bananas are in town, everybody's kooky. That one sells out the fastest. But it doesn't mean that when the bananas aren't in town that people aren't still excited to come watch just a fantastic show and the bananas aren't even there. Right? So at least that carried over and we were able to shift the brand from Savannah Bananas to Banana Ball. And now it's becoming more of like, um, more of like the. This is. This is just what. When. When you. When Banana Ball comes to town. Oh, my goodness. You're about to see a great show. What has allowed this to happen is that, um, you know, you talk to anybody from the Northeast, um, it say, Pittsburgh. Who's their team?

Glenn Snyder: Pirates.

Tim Natty: The Pirates. If they're from Philly, who's their team?

Glenn Snyder: Phillies.

Tim Natty: Okay, so pick anybody from the Northeast, and you basically say it's actually done regionally.

Glenn Snyder: Right.

Paul Barnhurst: So you usually.

Tim Natty: Usually, um, identify with the local team, because that's the one everybody at the bar is talking about. Everybody at the office is talking about, everybody at the schoolyard is talking about. And so you become a Steelers fan because everybody in Pittsburgh, you just have to be a Steelers fan, right? And if you're that one oddball, you're probably getting beat up on the playground. But the, um. But the. The thought is, is that because we were. Because the original affinity toward a particular team was, who is my home team? And. And who does my dad support, who's my. Where my mom go to school, stuff like that, because of social media. And this is what I think is genius about what the bananas have been able to really, really grab onto. Social media has eradicated all regional barriers. Um, there is no reason that you can't be Oakland Athletics fan having lived in. Wait. Wait for the. I'll wait for your face. Here it comes. If I lived in Savannah. If I live in Savannah, I can be an Oakland Athletics fan, because maybe I just. Maybe it just resonates with them. Maybe I know somebody that would just say athletics.

Paul Barnhurst: Don't say Oakland.

Tim Natty: Come on, you're more Oakland.

Glenn Snyder: They don't exist anymore.

Tim Natty: Well, there you go, then. That's why I'm a fan. So they're moving. I don't know. I just can. The, um.

Glenn Snyder: But the.

Tim Natty: But the idea is that because I can communicate and connect with that team from, you know, from one coast to another coast, social media has enabled that. I'm now developing affinities with, um, their fan base, with their players, with different things, I don't have to live in that area in order to support that team anymore. And I think that's what the Savannah Bananas have done and, um, Banana Ball has done, is that they've taken advantage of the vibe. So, again, the kind of. The vibes that I gave you about the party animals and the coconuts, like the tailgaters, if you like whiskey, if you like, um, nascar. You like country music, You're a tailgater fan, right? But maybe one night you're just feeling a little edgy, and you're like, I'm done. Those country songs are all styling the sand. I want some punk rock. You could be a party animal fan that night. It doesn't really matter. And the great thing is it's all an entertainment. It's all show, if you will. So it's not like you're abandoning your team. You're just feeling like, hey, my vibe is this tonight. It's like, yeah, I could be this team. I don't really care who wins or loses, but I just want to be part of that crowd tonight. And I think that's the key. I think that's what really has, um, resonated throughout the United States is that, um, you don't need to be from that area to really jump on this bandwagon. You just need to kind of feel, okay, how do I feel today? I. I feel kind of loose. I feel very. 420. I'm going to be a. I'm going to be a coconuts fan today. Right? So that's, that's kind of the vibe.

Glenn Snyder: So you, uh, know, when. When just kind of pulling all this back to, to finance a little bit. I mean, what was really interesting is Major League Baseball. The comparison. Each individual team is a separate company. They're, they're separate franchise. But what really, what you're doing is you're effectively say, is each team is a department within the same company. So whether you're an HR department or you're, you know, you're a coconuts department, you have personnel, you have travel expenses, you have all those different things, but you are one company, which is a very, you know, different way. I think many people different than any

Paul Barnhurst: Major League sports in the U.S. well, again, not, not.

Tim Natty: Not this like, um, the, um.

Glenn Snyder: Similar might be similar.

Tim Natty: Well, no, no, because that's, that was an entertainment thing. Right? And they only had one. They only two teams, and they travel both teams. Right. So in this case, this is an actual league. And you are correct. It is its own department. It's called Baseball operations is what it is. And so all of the players are over there, all the coaches are over there. We have baseball operations over there. And they have their own budget. Their budget is paid for by ticket sales. Right. So from that perspective, as you start looking, kind of give you a little bit more insight. The way that I've carved this place up is that we have what's called the diamond and the Dugout. All right. Diamond is the show. It is the live events that we are putting on. It is the, um, it's not only the team, but it's also the entertainment. It's the, it's the food and beverage, it's the, um, it's the game operations. Uh, you know, the, it's the full

Paul Barnhurst: cost for the show, for the event, everything.

Tim Natty: Everything for the show. So diamond is like what's out there on the stage, right? The dugout is everything that's behind the scenes stuff that you don't. So people would think that like bananas television. Oh, well, that should be a diamond. Well, actually, no, it's not. Yes, we do make money off of media contracts and what have you, but they're actually in support of the live events. We know our flywheel starts with the live events. If our. If we don't have a live event, we don't have the content, we don't have the traffic, we don't have the demand, which, which, which then the flywheel will just start slowing down, right? Our live events is where the energy really pushes. And um, and once those live events are there, everything else is captured in that flywheel. Just start spinning as fast as it can. And also creates enough momentum for other flywheels, like youth tournaments to start working in, you know, camps to start working. And so this whole thing is moving off of live events. So in, in a sense that, um, like a normal baseball operation where, um, where they would take the team and go over to, let's say, um, let's say the Yankees are playing over at pick a nice rivalry in Boston. They take the team, they go to Boston and. And the only people that are there are the Yankees in Boston, right? Boston has all their home crowd. They have their home food and beverage. They have other home merchandise. And then the Yankees just show up and they play a game, right? Our couple, what we do is that when we come into a town, we rent out the venue. Um, there's, you know, venue contracts are there, um, there's a venue settlement process at the end. But certainly in some of the bluer states, bluer cities, we have to work with unions and things like that and learn. Learn how to do all those different things, which is, um, you know, fantastic, guys. The first time I learned about a union, I was plugging something into a wall and he goes, what you doing? I was like, um, just plugging this in. He goes, let me do that for you. And so he did it for me. I was like, he Said he goes, hi. So and so I'm the representative of the union. I was like, oh, they take this stuff for real. So, but fantastic. Um, setting up security, road closures, merchandise, um, all these different things. We bring it all to the venue and we basically take it over. We bring home team, we bring away team. We bring the merchandise, we bring the ticket scanners. We bring everybody, with the exception of the food and beverage, because that's the local venues. That. And some ancillary services. That. That's where they make their money. And then they'll. They'll also supply, um, ushers and what have you, because they know their park. So from that perspective, when we go into a location, we take over the whole location, um, and then put on the best show that we can pack up, leave it better than we found it, and then put it on a truck and haul ass to the next city. So, yeah, when I say traveling circus, we are doing this. But here's the thing. We're doing this in three different locations throughout the United States on any given weekend. You think about one show traveling. That's. That's enough of a beast, right? Then last year we had two shows traveling at the same time. It's like, okay, get a little bit. We have two broadcasts going at the same time. Two BTV, um, broadcasts, um, which are always showing on YouTube for. For free for our fans. But now with the third one, it's like, holy smokes. This is not just a, um, we just need a couple more trucks. This is. These. These teams come with some panache, right? We got. We have giant sets for the coconuts and the clowns. Like, how are we going to move. Move all the bands, the, um, the entertainment people, the. All of these things. So. But we're doing it. We're doing it in three different locations per weekend. And, um. And it's just. It seems that, um, from a finance perspective, like, even though the. Even though this thing is going grow, grow with human resources and other things that we need to do the finance function, we're doing this all with five people because we don't need to grow exponentially. We just need to make sure our processes are. Are. Are nailed in that our efficiencies. If we see something a little wonky, we jump on it and we fix it so that we don't have to keep paying for the sins of a bad decision week after week after week. It's like, no, we got to fix that right now. And we do fix it, and then we move forward with better efficiency. So it allows us, um, to watch this growth come up around us and not have to worry about, oh, gosh, do we need another accountant? Do we need another cpa? Do we need to go outsource something? We're able to handle it internally and it's awesome. My team is amazing.

Glenn Snyder: Let me ask you one other quick follow up question. I'll turn over to Paul. But one of the misconceptions that I've met a few people who work. I've met someone who, for example, works in, um, runs finance for the Boston Red Sox. And he was telling me, he's like, look, everyone comes in, they want to talk about the player contracts because that's what's in the news. But he said the finance department, the FPA team, they're more about working with the vendors, getting the merchandising, looking at, you know, the security and those types of things that go to, how do you actually manage the organization and the other ancillary things because the contracts are what's in the news. But he's like, yeah, we don't really do that. And it was, it was, it was one of those things that I was like, you know what, I never even thought about it. But yeah, that makes total sense. So I'm assuming similar thing for you. You guys, you know, yeah, you have a TD contract that probably gets negotiated once every two, three years. But then, but you guys are thinking about merchandising, sales. How do you go over and, you know, market, you know, differently, what vendors are going to come in, what are the ticket prices that you're going to be charging in different locations? Because maybe if you're going to be in a more expensive area, like in New York City versus Savannah, you might go over and charge higher prices because the cost of Yankee Stadium might be more expensive. So those are the things I'm guessing that your finance team is kind of thinking about and solving, not involved in the stuff that people are like, hey, what does it cost to go and pay that player?

Tim Natty: Okay, so, um, that's good insight from a traditional baseball operation. Um, there's nothing traditional about what we're doing. We were probably akin to, um, like a Broadway show, um, moving around the country. Um, because when we come to town, we, uh, have to generate our own marketing, we have to generate our own following. And when people come to a Broadway show, they come because, um, someone, you know, someone said, hey, I got a couple tickets. Hey, you got to do this. It's like the local marketing in that area. We just happen to have an Extremely big microphone, uh, um, to get this out there to everybody. And we've done a really good job over the years of amassing a nice big audience so that when we do put it out there it gets out far and wide that hey, bananas are coming to town. One of the really cool things just kind of give you an idea. When um, we were in Texas A and um, M a couple of weeks ago, we were there for Texas A and um, M the real, the helm of the 12th man, College Station. It's going to be amazing. 100,000 people, right? Well that's our biggest show that we've ever done. But uh, it was a brainchild of um, Jesse to say, hey, since we're going to do the biggest show we've ever done, why don't we do the smallest show we've ever done. So what they did is they decided to go ahead and do um, a pop up game at a local high school on the Thursday before the game. And it was the first thousand people, they basically announced it that morning. First thousand people in, get in, get a show. And um, it was a full on show, it was fully produced. They all dances, everything. And those thousand people were treated to an impromptu show by two amazing sets of athletes who had all, all entertainment and everything right there at a high school venue. And um, and you know, and the pull was immediate. Like the um, the way it was described was um, you know, have you ever seen Field of Dreams when you see at the end um, they have all the cars with their headlights all, all strung out, right? It was very similar to that. The bus was driving by cars along roads that were all parked along the side of a road. And this is like in the, you know, and was it Navasota? Um, Texas? Right. So this was a really big deal. And, and what it showed is that we, we do have the ability if we wanted to, to generate a really quick fury of fans. But also can we put on a show even at a thousand people, can we put on a show with the same amount of energy that we would for in two days? We're about to do it in front of a hundred thousand people, right? And the answer is yes we can. And so um, that's one of the things that we try to look at. It's from our perspective, our biggest things from an FPA's perspective are trying to look at like the venue contracts, right? Um, the making sure that we're agreeing to things that allow us to them to make money as the venue but also for us to um, take what we need, um, out of it. You mentioned that, um, like regionally, um, the ticket prices should, um, should change. We actually charge the same price across. So, um, so our, our normal ticket is $35 at home, right across the street here at Grace's Stadium. And the, um, the tickets for a Major League Baseball, I would say. Let's start, let's go up. Tickets, um, for like AAA or MILB would be at uh, $35. So $35. Right. So now there are some tickets out there for like the backstage pass or the back. Little things that give you a little bit more insight, give you, give you, um, time in front of the players to get signatures and things like that and pictures and people will pay for those. It's an elevated experience. Um, but for everybody else, it's, it's, it's the same. It's a $35 ticket. Now you go to the M. MLB, right? So pick, pick any Major League Baseball or in this case, any NFL or NCAA. You're looking at tickets anywhere between $40 for the upper bowl and $60 for the lower bowl. $60 is the highest level of ticket that you're going to see. If you're out there looking for tickets and they're any. And they're north of 60 bucks. Unless it's a special ticket, which you can only get from us, you can't get any. Those special tickets from any scalpers. They, they. We just don't give them. We have to come from us. Anything north of 60 is a fake ticket. It's a scalp. It's a scalp ticket and, or it's a speculative ticket. Right? So you be extremely careful if you're out on StubHub or all these different places trying to, um, trying to get some information or trying to get some tickets, because I can tell you that you're not going to get them. You're going to overpay. They're going to send you your money back. You're going to think you have them. You're going to, you're going to really. Your kids are going to love you and they're going to hate you because you don't actually have the tickets. But that's pretty much the gist of what we do. Um, there's no reason to keep jacking up the rates on tickets because we still, we still have. I mean, we're selling out places and it really comes down to if we're paying our bills and we're able to take care of all these new things that we're trying to Pull um, in place, then what's the point in jacking up the ticket prices just to make a little bit more money? That's not a very fans first approach. Now if there was an initiative where say we're saving money because we want to go build the next, you know, the banana land, like a physical banana land, and we need the money to put in for construction and things like that, then okay, that money's going towards something. But if it's just to, just to pad our coffers, could we do it? Yeah, we could. Um, but, but at the end of the day, what's the point? Why would we want to just increase prices just for the sake of. Because we can. That's what everybody else does. And one of our core principles is that what everybody else is doing do the exact opposite. Um, our long game is to gather fans, not dollars. Because if we gather a, ah, billion fans. Jesse's biggest dream is to have, is to be a billion fan brand. If you have a billion fans and they all bring $1, that's a billion dollars, guys. So that's.

Paul Barnhurst: Are you sure that's how the math works?

Tim Natty: You know, it's a little math.

Paul Barnhurst: Let me get my calculator.

Tim Natty: Little math.

Paul Barnhurst: Yeah. One times the bigger number.

Tim Natty: I'm not, I'm not an FPA guy. You guys can put that in your models.

Glenn Snyder: I mean that's accounting math right there.

Paul Barnhurst: Few questions, just I'm a curiosity. Do you guys own the stadium then?

Tim Natty: We do not. It's owned by the city of Savannah.

Paul Barnhurst: Don't buy stage. You have no, there's no stadiums. You guys own like there's not like a most professional sport. Not always, but typically nowadays franchise often owns the sports whether it's a separate entity or not. Right. They often own the sports arena. You're completely renting. So it's totally different capital expenditure. I mean there's cap expenses here obviously just a different model from that side of the operating versus capital expenditure. So you don't have that huge, huge, uh, depreciation expense every.

Tim Natty: I would love to have the depreciation expense, man. Anything to take off some of this taxes. It'd be great.

Paul Barnhurst: Yeah, I know. I mean I'm sure for the price

Tim Natty: we don't have the luxury because you own that.

Paul Barnhurst: There's still trucks, there's still equipment, just not the huge arena cost.

Tim Natty: That's right. That's right.

Glenn Snyder: And you don't have to negotiate with the cities for how much money they're going to put in.

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Tim Natty: That's correct. Um, where it comes down with the partnership with the city is that, um, so they obviously take care of everything around the stadium. Um, since, since we're inside the stadium and we're pretty much the tenant of the stadium, if they want to have events there, certainly you can have events there. But we have to have people sign waivers because even though the city actually, um, owns it, we, we're still liable if someone gets injured if so. So like a lot of times they want to do like a 5k in the. Because it's nestled in, at the end of, of a pretty big park in um, in Savannah. And So they'll do a 5Ks and they'll like, maybe they'll run around that, the outfield, the, the warning track or something like that. And now it's all turf, so we don't have to worry about, you know, stuff getting padded down. But because of that, we do have to have their, you know, people sign waivers saying, hey, look, if you, if you cheer up and get like a turf burn, that's not on us, that's on, you know, the organizer. So little things like that, just from risk management perspective. But yeah, the. We rent out the facility and um, we've taken on some of the responsibility for the utilities because naturally we're the only ones there, so it makes sense. But certainly, um, the upkeep, anything, anything north of a certain threshold, the city is obligated to come in and fix it because it's either a safety issue or it's something that, um, that they need to keep their asset in workable condition for their tenant to be able to use it. Right. Other than that, we've, we've taken a lot of the, um, a lot of the Brunt off of them. Because there's been certain things that we need to do. For example, when we added the two new teams, um, actually now with four new teams, we only have two locker rooms.

Glenn Snyder: Right.

Tim Natty: The bananas are in one locker room, the party animals in the other locker room. Those are the first two teams. Well, where are you going to put the other four teams? Well, we had a temporary structure out in left field and decided that's probably not where it needs to go because when we got the next two teams, now we have four teams. That's 60 dudes. Um, no, I'm sorry, close to 100 guys. Um, with coaches. And um. So we decided, you know what, let's go ahead and build a center field operations center that has the locker rooms and dwelt has showers and everything. And then you move over. You know, we have a workout facility in there, really nice one that Sorenex helped. Sorenex out of South Carolina helped us put together. And then we have a really nice, um, athletic training facility right next to some batting cages and things like that. So certainly, was it an investment for us to put it on city property? Absolutely. That is a permanent building for the city now. And you know, it's only, it can only be used as what it's intended to be used as. Um, so. So certainly it's one of those things where. From a capital expenditure piece. Yeah, it's ours. We have to, we have to, you know, insure it and all that stuff. But it's sitting on city property. Um, so it's one of those where you go, you look at and you go, oh, man, uh, that stinks. Uh, I wish we would have put that on wheels. Right. Just in case, if we, if we, if we needed to go anywhere, we could take that thing with us because it's a beautiful building.

Paul Barnhurst: Sure. If, if things turn out that you have to move elsewhere, you have this big, huge asset that. Yes. You own the building, you don't own the land. It's not like you just pick it up and easily move it.

Tim Natty: Correct. Correct. Yeah. So, but, um, but that's, that's, that's part of the partnership with the city is that we want to make sure that we maintain their facility. Um, because for, for as long as we are, we are here in Savannah, it's, um, it's good for them and it's also good for us because we want this facility to be as first class as we can get it. Now, it's an old, it's an old stadium.

Glenn Snyder: Right.

Tim Natty: I think this year is actually the hundredth year of Grayson Stadium. M. So when you walk around, if you walk around the concourse, there are large pictures of, like, Hank Aaron and, um, I mean, pick a handful of guys that, you know, they have played here in the past. So from. From a baseball history perspective, this is. This is one of the. This is one of the places where a lot of really, really neat people have played. So we don't want to lose that with. With the fervor of the banana ball, because our. Our root is from baseball.

Glenn Snyder: Right.

Tim Natty: But it's also. We need to be able to extend out and show, hey, this is where we're going with this. So we're still, um, holding on to the traditions of the past, but bringing a show for the future.

Paul Barnhurst: Do one more, and then we'll shift. I know Glenn has a few questions on baseball. So, again, so the goal here, long term is, you said, at least for her right now, is eight teams. How many games a year would you ultimately like to have? Like, how big of an operation are we thinking here? And I know it can always subject to change and all that, but with 18, what would the schedule kind of look like?

Tim Natty: Well, so right now we play from February to October. Um, our playoffs in October. And then, so, um, all the teams play 60, 60 interleague games, right? So, um, everybody has to have 60 games. Uh, 30 home, 30 away. Right. Well, um, even if. Right. Right now we're sitting at about 197 games, which is. And that. That's all in. Right? That's. That's not. I know. In Major League Baseball, what is it? 182 games you have to play.

Paul Barnhurst: 162, not counting preseason or postseason.

Glenn Snyder: 162 without preseason and without postseason.

Tim Natty: Okay. Okay. So, so all in. If a team makes it, then. Then you're. You're probably playing about 180 games, give or take. So each team. The way we do it, is about. Is about 60 games, um, each. So all that means, though, is that, you know, when you add. If you were to add two more teams and had to put another 60 games on those guys, it doesn't mean that you're playing another 60 games. It just means that you have to filter. Filter in those games across eight teams as opposed to, um, as opposed to six. Right now, it's, um. It's kind of hard to say because 197 games, that's a lot of games. That means that we're putting on three shows per weekend throughout the entire summer months, right. From February to October, it gets Pretty daunting from the standpoint of stretching. Not just. Not the players and the coaches, they're fine. It's like it's the internal stretching that needs to happen when we. If we add two more teams, the increase in the entertainment team, the increase in the logistics, the increase, again, I don't think in the finance world we need to make any changes, um, but the rest of the show needs to pop up human resource wise and financially, um, so that we can actually support another show on the road at the same time. Four shows every weekend. Because, again, one of the things that people miss on this is that we travel both teams. And so it's not like just the team is going in and they're the visitors at this location. And the home team's already. There's. The venue's already taken care of, the food and beverage is already taken care of. We. And you just. You just drop a team in there and play a game and leave. We bring everything and we do everything on the road except food and beverage, right? So that means all the merch, all the ticketing, everything goes out. But we're doing that here, here, here, and now here. How in the world do you do that? Right? So. So we're learning a lot this year, um, from that third game of how much can we really stretch the internal components of this organization before, um, and God forbid, there's no snapping. But, um, I think that we're about to go into some pretty dog days of summer, and this is where you start really testing the mettle of the team, um, to see, okay, how hard and fast can we run this team, um, without burning anybody out. It's a very serious thing that we look at, um, mental fitness, um, physical fitness, spiritual fitness at times, right? Making sure that people are ready to, um, be on the road at some times. We try not to do back to back to back, but sometimes it's back to back to back to back to back, right? Because there is just nobody else to do that job. Um, that's one of the struggles that we have right now is as we grow, is what kind of human resources can we put in place. It's funny, um, people say, well, working at the bananas. M. Must be crazy. Must be bananas, right? Um, yeah, it is. It comes with its, um, goofiness, but also it comes with a lot of seriousness because wherever we go, we need to bring that same type of energy and influence and everything. Anybody that's ever seen a show in the past, they've all told their friends, this is what you should expect. And now we have to not only meet those expectations, but blow them out of the water. And that takes a certain je ne sais quoi that, um, you don't just get from normal people. If someone were to come in and say, yeah, I'm looking for an 8 to 5 job, you're like, get out of here. Like, this is not, this is not for you. You are going to work weekends, you are going to work late nights, you are going to work the most craziest schedule. But I can tell you, at the end of the day, you are going to love what you have just accomplished. Um, we have interns coming through here. And um, I was kind of joking with them the other day. They all laughed at my joke. I was like, yeah, this place is a meat grinder. And they're like, ha ha ha ha ha. I was like, no, it really is a meat grinder. But if you survive this thing, you can go anywhere with this banana tattoo on your, on your chest saying, I, I did that. I did that for three months. I know how to do this. And um, and now it's becoming in from a, from an accounting, A nerdy accounting metaphor or assimil is that, um, you, you go to the big four so that you could, so you could take your step and go to the next place, right? The bananas is, is our interns are coming in and then they're moving on to other places that maybe they weren't able to get to before, but now they got a giant foot in the door because the bananas are preparing them for, for greatness.

Glenn Snyder: I think that's great. Let's. So I know, um, before we run out of time, I want to talk a little bit about the product itself that you had to show that you guys put on. Because for baseball traditionalists you might think, wait, what, what's going on? One of my favorite rules that the bananas have, because I would, whenever, uh, I would go to a, to a ball game, and I've gone to hundreds of major league games, I bring my club and I love the fact that if a player hits a foul ball into the stands and the fan catches the ball, the batter's out. I love that idea. I'm talking about fan interaction. Right? So for the audience here, tell everybody a little about some of the, the big rules that kind of what differentiates banana ball from major league baseball.

Tim Natty: Well, I think the, the one first and foremost is the two hour time clock baseball has suffered over the years. Um, as, as attention spans have grown, have grown shorter. The YouTube culture, it's I, I need, yeah, I need the serotonin jabs. I need, I need these things, um, in 90 seconds or less, right. I need speed, I need something moving. And baseball has suffered because it's a long game. You have to really love baseball, um, to want to watch an entire game of baseball. And again, this is not something where you think about every time you think about baseball. You think about you and your dad having, pouring peanuts into a coke and drinking it in a fancy way that you used to do it. This is something where the new generations that are coming up, they're looking at all this stuff that's happening around them in baseball is just not meeting that need. Now what has baseball done? Added a pitch clock. Right. Okay, so that's sped up the game a little bit, which is great. Um, in fact, I don't think it's hindered the game at all. Now you don't have a guy just kind of just dancing on the mound, but it's like move the game along guys. Come on, let's get the offense going. Right. Well, the two hour time clock allows us to move through the game, um, in a way that um, people know that hey, there's a finite time. This game's gonna start at seven, it's going to end at nine. If it goes into showdown, might end at 9:15, maybe 9:30. Right. But you know, if you're going to bring your kids in there in most, most of the, I would say most of our demo is um, is the family of four, three and a half. Right. With two kids who are probably in the ages of anywhere between like maybe 6 to maybe 13. Okay. Those kids, when you, as parents, you want to make sure that you go in and you leave at a, at a nice time so you can get them home and get into bed, you know, after they go off into, into banana land, dreaming about um, backflips and you know, funny things. So, so from a family perspective it really does keep the game nice and tight and I think that's one thing that fans really do enjoy. And by the way, um, some people would say, well, how do you get nine innings in? Actually it, um, if we, if we only get eight innings in, we go back and look at some of where, where do we stumble? What were things were that we did? Because we're trying to always get nine innings in and that two hour time clock. Um, the great thing is, is that because, because of the way the banana ball is based on a point system, which is one of the other things that are different. Let's say the bananas get up, um, or the bananas be home team. Let's say the party animals get up and they drill 13 runs in, in, in the, in the first inning and the bananas come up. They, they, they get one run, right? Well, it's not that this game's not over. In normal baseball it would be, it'd be 13 to 1 after the first inning, right? And you're looking at the going, okay, the party animals are gonna win this one. It's like 90% of it's, they're gonna win unless the banana's going to tear, right? But banana's just not on tonight. Whatever. Um, so. But the party animals get one point, okay? So now flip the script. Party animals are up. They score zero points, right? And then the first guy up for the bananas hits a home run and gets that one run. The inning's over. So, so the only time it took was for the party animals to go through three outs and the bananas to hit one home run. Because under the point system, it doesn't matter how many runs you have. Whoever has the most runs gets a point for that inning. In fact, it's created such an issue that we had to, um, put on a new rule that allowed, um, the visiting team, again, doesn't have as much time on the field it gave them. If they do more trick plays than the home team, then come to the last inning, they get a point. Which by the way, so, so it could be a, it could be a 3, 3 game. But at the end of the last inning, when the last inning comes up, they now have a one point lead, a 43 lead because they've done more trick plays. Um, so it was a way to kind of equalize things because of the, because of the lack of, the lack of the amount of time that the visitor team actually has on the field Due to that very simple thing, if you score zero and they get up and they score one run, that inning's over. Like they don't have to pay three outs, right? Um, so that, that makes another one more fun ones. Is that, is that foul ball into the stands? Um, certainly has to be a clean catch, right? Um, interestingly, you know, we're talking about how competition is now starting to come out. It's the red ocean, blue ocean theory, right? Um, you're blue ocean for a little while. You have about eight to ten years before the, before that becomes purple. And then all of a sudden there's so many competitors in the water, it's red, right? Everybody's trying to vie for this. There are copycat leagues that are now coming into play. And in fact, uh, just up the road here of I16, they're called the Tri City Chili Peppers. And the Tri City Chili Peppers, have they actually made a rule to where any foul ball that's hit, anything that's hit off the bat into foul territory is actually playable? So, um, so now all of the fans become defensemen. So if you catch it, that's one thing. If it bounces, you can actually go get the ball and throw it back into the field so that now you are part of the play. That is a really cool rule. You know, um, like there was one that was on, I think it was on espn.

Paul Barnhurst: I'm thinking of some liability issues coming up.

Tim Natty: Nil, Nil all over the place. You're always thinking, thinking the good way, Paul. But, um, but yeah, so what you're seeing there is, you're seeing people take advantage of, hey, we have all these people who are in this room. How do we keep them all glued to the, to the product on the field? That's a great one. Because that ball comes off and it's near you, an eight year old kid, you're going to chase that thing down, you're going to grab it, you're going to throw it back on the field because that ball is in play. That is cool.

Glenn Snyder: The eight year old who takes the ball, throws it and hits the back of the head of the person in front of them. Now you got to put, I'm sure

Tim Natty: it's on the ticket that, uh, anything that flies out, you're going to get hit by something, right, so.

Paul Barnhurst: Oh, I'm sure, yeah. All the disclaimers sit on the table. We know how that works. Well, any more questions from you, Glenn? I think we're kind of coming up on about hours, so I'll let you see if you have any others.

Glenn Snyder: I mean, I could, I could go on for, for multiple hours just talking about baseball as you know. But no, I guess what, you know, Tim, it's always great and I love, you know, one of the big things is that I think banana ball, it's. Sometimes it's a little harder to watch for a baseball traditionalist. And it's growing on me. It is, it is growing. But what I love is that there are a bunch of people who had no interest in baseball before who are not like, oh, I love watching the bananas on TV when they're on ESPN or whatever. And I think it just brings more people to the sport. And gets more fans engaged in baseball all around, which I think is a fantastic thing. So, absolutely loved what you guys are doing. And it's just, hey, you know, that's the idea that the XFL did the same thing to the NFL. It wasn't that they're saying the NFL was a bad product. You're just saying, hey, you know what? We're going to do things a little different. I mean, right? The guy back with Jersey, was he hate me or whatever still, you got to remember that.

Paul Barnhurst: But I still remember that one is,

Glenn Snyder: is that the NFL started changing some of their rules to adapt to the xfl, especially when the XFL went away and you're seeing Major League Baseball do. So I think, you know, what you guys are doing, it's great. Challenge the norms, and it's just a lot of fun. And so I think, you know, fantastic job.

Tim Natty: Well, coming from a baseball traditionalist, I appreciate those sentiments. Thank you.

Paul Barnhurst: It's fun to watch. I think it's. Competition is always good when you challenge the norms. Change sports. We've seen it in football. We see different things in all kind of sports that change things and love what you're doing there. Love the kind of the entertainment. The baseball is a fun episode. You know, I hope everybody enjoyed getting to see insight beyond just the financials, but how a league operates that is so different than our traditional US Sports leagues. Right. It's. It's a whole different model. So really appreciate you, uh, walking us through that and sharing a lot of those intricacies with us, Tim. And before we, uh, end any, uh, last words, last thoughts, you want to give us any advice for the FPA people out there or any good wisdom? You can take it wherever you want.

Tim Natty: I just want you guys to pick a side. Are you accountants or you finance people? What is it?

Paul Barnhurst: I'm a finance. There's no account, no question.

Tim Natty: It's like Sharks and Jets out there, guys. I just want us all to get along, but it's like.

Paul Barnhurst: All right, well, real quick, Tim, I have to say one thing. Now, since you brought it up, do you know what the difference is between an accountant and an FPA professional?

Tim Natty: Oh, here it comes. Um, charisma.

Paul Barnhurst: No. When an accountant gets creative, they go to jail. When an FPA professional gets creative, they get promoted. That's why I work in FP and A.

Tim Natty: Uh, okay. It's time for me to move to the FP and A world. No, I've appreciated being on with you guys. Obviously, it's always a good time talking about not just banana ball, but just talking with, with my people in, in the finance, uh, world. I appreciate you guys allowing me to come into your world and share a little bit about what I'm excited about. And, um, certainly if you do, if you really do want a page turner, it's soon to be movie rights. You guys, I'll start the bidding at like three bucks. We'll get Chris Noble of Odyssey fame and Interstellar to come and do the. It's gonna be great. We'll get Ben Affleck to come back in for a countdown.

Paul Barnhurst: I'll bid 279. Where are you at? I'm a discount guy.

Tim Natty: Yeah, it sounds like. It sounds like you're, uh. Let's take the FP and A out on it. We'll just scrap that there. Hey, I really appreciate you guys. Thank you so much for having me on.

Paul Barnhurst: Yeah. Ah, thank you for joining us. That's it for Today's episode of FP&A Unlocked. If you enjoy FP&A Unlocked, please take a moment to leave a five star rating and review.

Glenn Snyder: Review.

Paul Barnhurst: It's the best way to support the FP&A guy and help more FP&A professionals discover the show. Remember, you can earn CPE credit for this episode by visiting earmarkcpe.com, downloading the app, and completing the quiz. If you need continuing education credits for the FPAC certification, complete the quiz and reach out to me directly. Thanks for listening. I'm Paul Barnhurst, the FP and A Guy, and I'll see you next time.

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