The Supplement Industry Is Broken and Ritual Is Rebuilding Trust From Scratch | Ep. 409 with Kat Schneider Founder & CEO of Ritual

Episode notes

Daniel and Kat explore the origin story behind Ritual , starting with Kat being four months pregnant and unable to find a prenatal vitamin she trusted. Kat explains how women’s health has been underfunded, understudied, and underestimated, and how that gap became the foundation for a brand built on transparency, science, and trust. The conversation covers venture funding, building while raising three children, the power of starting narrow, the problem with copycat supplements, and why Ritual has invested millions into human clinical studies instead of relying on marketing claims. Key Discussion Points Kat shares that Ritual began when she was pregnant and saw a major gap in women’s health, especially around prenatal nutrition, postpartum, perimenopause, and menopause. She recalls an investor telling her she could either start a family or start a business, but not both, and explains how that moment became fuel to build Ritual into a nine-figure company. Kat explains why she rejects the idea that women’s health categories are “niche,” arguing that these experiences make up the collective women’s health journey.