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Index/Startups & Founders/Founders Podcast
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How Psychology Cracked the Code to Growing a Startup to Over 100 Million Users

Founders Podcast · 2026-06-30 · 48 min

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Episode notes

Unlock the psychology secrets that transformed a failed startup into a 100-million-user empire. If you're a founder, marketer, or entrepreneur tired of trial-and-error, this episode reveals the counterintuitive growth strategies that actually work - based on real-world experiments and deep behavioral insights.Colin Hodge, a seasoned startup founder and growth expert, shares how understanding human psychology, crafting provocative messaging, and strategic virality propelled apps from zero to millions - and beyond.

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