
Founder's Journal · 2025-06-23 · 35 min
Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth. Original essay: - Thanks to our presenting sponsor, Gusto. Head to - Check Out Alex’s Stuff: • storyarb - • growthpair - • distro - • X - • Linkedin - Learn more about your ad choices. Visit megaphone.fm/adchoices