Renat Zubairov - Co-founder & CEO of elastic.io, achieving negative churn and growing +100% YoY

Episode notes

I was super excited about this episode, I’m speaking with Renat Zubairov, the co-founder and CEO of elastic.io, a B2B SaaS that helps enterprises connect and process different applications. They were founded in 2013, and have been seeing triple digit revenue growth year after year, which is extremely difficult for a company this size. They’re currently doing well over $2M in annual recurring revenue. elastic.io was acquired in 2017 by mVISE, a publicly traded company in Germany. They acquired a majority stake of Elastic, but they still operate independently. This was such an informative chat, Renat is a very high-level CEO. We deep-dive into a lot of marketing, including some of the advantages and disadvantages of inbound vs outbound sales, how elastic.io is benefiting from content marketing, and what marketing channels are currently working the best for the company. Renat tells us why churn is the most important metric in SaaS, and how elastic.io maintains negative churn, which is something all SaaS folks should strive towards. If you’re in the B2B space, or just want to level-up your way of thinking about business, this is the episode for you! PS.

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