Building Trust Through Technology: Chris Latta's Vision for Food Safety

Episode notes

Join Lydia Adams as she speaks with Chris Latta, Director of Business Development at Kwik Lok, about the evolving landscape of food traceability and transparency. With over 15 years of experience in global sales, marketing, sustainability, and industrial design, Chris brings a unique perspective to the conversation. Chris discusses Kwik Lok's 70-year history in the food packaging industry and their recent focus on incorporating traceability features into their products. He explains how consumer demand for easily accessible data is driving innovation in food packaging and labeling. The episode delves into the importance of regulatory compliance, particularly with FSMA 204 and the GS1 Sunrise 27 initiative. Chris elaborates on how Kwik Lok's collaboration with TrustWell is creating a seamless system for tracking food products from farm to fork, enhancing both food safety and consumer engagement. Chris shares insights on the potential marketing and consumer experience benefits of this technology, including the ability to provide recipe suggestions, reduce food waste, and build brand trust.

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