FOMO Sapiens with Patrick J. McGinnis · 2026-06-25 · 46 min
In this episode of FOMO Sapiens, Patrick McGinnis welcomes back Marcus Buckingham, New York Times bestselling author, psychometrician, and one of the most influential voices in leadership over the last 30 years, to discuss his new book Design Love In: How to Unleash the Most Powerful Force in Business, published by Harvard Business Review Press. Marcus spent decades resisting the word "love" in a business context - until the data made it impossible to ignore. His research shows that the relationship between experience and behavior isn't linear but follows a J-curve, meaning only extreme positive experiences - the fives - drive any behavior at all. And when you study the fives, the word people instinctively use to describe them is love. The conversation gets into why Net Promoter Score is measuring the wrong thing, what love actually means when it's predictive of behavior, and how leaders can intentionally design experiences that make both customers and employees say "I love that" and mean it. Learn more about your ad choices. Visit megaphone.fm/adchoices
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