First Commit · 2026-06-12 · 52 min
What does it actually take to validate a startup idea - and why should you make it harder on yourself? In this episode of First Commit, Eliya Elon sits down with Dor Fledel, co-founder and CEO of Spera Security. Built in just under 18 months, Spera - an identity security posture management company - was acquired by Okta for a reported ~$100M. Dor then led Okta's SecureAI, PAM, and ISPM product lines before recently joining Anthropic to help enterprises adopt AI securely. A Talpiot program alumnus and Unit 8200 veteran, Dor brings an intelligence-trained rigor to how he thinks about building, validating, and committing. Join us as we explore: Friction as a Feature: Why deliberately making it harder for customers, co-founders, and employees to say yes is actually the sharpest signal you have about whether your idea is real. Meeting People Where They Are: How Dor learned to stop pitching identity security to people who were already convinced - and start positioning for the world they've already heard ten times.
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