The Activation Problem Holding Back Credit Unions

Episode notes

In this episode of the Fintech Combine, Kris Kovacs sits down with the team behind Sway Stack to unpack one of the biggest hidden challenges in banking today: what happens after a new account is opened. With acquisition costs rising and engagement lagging, they explore why so many new members go inactive in the first 30 days - and how credit unions can fix it. From smarter onboarding to driving real activation and long-term relationships, this conversation breaks down how financial institutions can turn new accounts into truly engaged members.

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