What's New at CFI | Strategic Problem Solving with Jeroen Kraaijenbrink

Episode notes

In this episode of What’s New at CFI on FinPod, we introduce a brand new course designed to help professionals tackle one of the most overlooked skills in business: Strategic Problem Solving. Meeyeon, VP of Content and Training at Corporate Finance Institute, sits down with Jeroen Kraaijenbrink, strategy expert and co-founder of Strategy Inc., to discuss the thinking frameworks behind the new Strategic Problem Solving course. Together, they explore why defining the right problem is often harder than solving it and why leaders frequently jump to solutions before fully understanding the underlying issue. The conversation breaks down what actually makes a problem strategic rather than operational. Strategic problems tend to involve high stakes, uncertainty, and multiple possible interpretations, which makes them difficult to frame clearly and even harder to solve. Jeroen explains how tools like pattern recognition, criteria-based assessment, and scenario thinking can help decision-makers step back, explore multiple problem definitions, and identify more robust solutions. We also dive into the concept of whole-brain thinking, which combines analytical reasoning with intuition.

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