
Finish Big 2.0 w/ Mark Dorman · 2025-12-18 · 36 min
In this episode of the Finish Big Podcast, host Mark Dorman sits down with Michael Carter - serial entrepreneur, venture investor and founder of BizEquity, and now founder & CEO of Entrepreneurs Management Group ( EMG.AI ). Michael has built platforms used by hundreds of thousands of businesses, created large shareholder value, and now aims to democratise entrepreneurship with an AI-driven roadmap and founders' co-pilot. Mark and Michael discuss: BizEquity origin - why business valuation needed democratising and the early insight that launched BizEquity. Democratisation - making knowledge faster, cheaper and more accessible for entrepreneurs. EMG.ai & the Roadmap - the 73-step Entrepreneurs Roadmap and the vision to be a coach/agent for founders. Digital Agents - what an entrepreneur's agent is, how it's built on LLMs and why every company will want one. Who EMG serves - solopreneurs, first-time founders and early-stage teams that lack VC networks. Monetisation & product path - free entry via Ben (the agent), moving to pro/agent subscriptions and community. Mission Capitalist Club - a non-partisan crew, think-tank for entrepreneurs, and community experiments.