
Hosted by Wolters Kluwer
Finance Innovation Insiders, the insider's guide into digital transformation, is a six-episode podcast series
6 episodes · publishes fortnightly · latest 2023-02-15 · ~26 min/episode
Rank
#3972
Substance
56.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3972 of 6182
Substance
Top 64%
outscores 36% of the index
Finance Innovation Insiders ranks #3972 on The B2B Podcast Index with a substance score of 56.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Laurent Marcelis is a legitimate CFO of an Euronext-listed company with real M&A and IPO experience, which gives him practitioner credibility; Bjorn Van Damme is a vendor-side consultant, which dilutes the caliber. Neither is a pure thought-leader, but the scale and seniority are modest.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains a handful of genuine practitioner observations - such as doing an IPO before implementing a proper consolidation tool, and managing mid-project M&A scope explosions - but the bulk of the content is standard case-study padding: Excel is error-prone, public companies need fast closes, data quality matters. Novel ideas per minute is very low.
“normally you would first I think implement a good consolidation and reporting tool and then go public. Um, but for reasons that we wanted to move forward with uh, the business, uh quickly. We first did our ipo.”
“beginning of January. So just after one month informing them, ah yeah guys, by the way, we have done three acquisitions now beginning of January. So you need to Include those on also in your work.”
Almost entirely recycled takes: Excel is risky, public companies face reporting pressure, tool selection needs stakeholder buy-in. The EU e-invoicing regulatory tailwind is briefly interesting but under-explored, and the episode is transparently sponsored content with no contrarian or first-principles framing.
“working in Excel is very error prone. Ah, it's uh, easy to make a small mistake with a large impact.”
“the challenge is always uh, one on the uh, people side. Because people have to have time.”
Laurent Marcelis is a legitimate CFO of an Euronext-listed company with real M&A and IPO experience, which gives him practitioner credibility; Bjorn Van Damme is a vendor-side consultant, which dilutes the caliber. Neither is a pure thought-leader, but the scale and seniority are modest.
“we did some funding rounds, went public with the company. We are now listed on the stock exchange in Brussels Euronext”
“I joined Unified Post a couple of years after it was founded back in 2005. We had a long journey uh building the company.”
There are genuine specifics - €200M revenue, 1,500 employees, 32 countries, ~80 legal entities, 6 acquisitions in one year, IPO in September 2020, France e-invoicing mandate from 2024, project kickoff November/December 2020 - but evidence remains largely anecdotal and no outcome metrics (close time reduction, error rate, FTE saved) are ever provided.
“today we are a company of approximately 200 million turnover. We uh, realize a turnover with 1500 people”
“only last year we closed uh six acquisitions”
This is transparently sponsored content produced by CCH Tagetik; the host asks exclusively soft, leading questions with no pushback, no probing follow-ups, and no attempt to challenge any claim. Questions like 'I'm guessing it might be too early for a full evaluation, but can you tell us about the results so far?' epitomise the PR-interview style throughout.
“I'm guessing it might be too early for a uh, full evaluation. But can you tell us about the results so far?”
“I imagine element 61 will still be your preferred partner along the way. Um, if you can say so now of course.”
First period on the Index - history builds from here.
1 scored on substance · 6 tracked in total.
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