Vibe: Why Your Brand's Presence Is More Than a Logo
Field Notes Podcast by Brand Shepherd · 2026-05-16 · 9 min
Episode notes
Your logo is not your brand. It has to capture your brand’s vibe, but the brand itself is something larger than that. This is Part 2 of a three-part Field Notes series on the origins of Vibe, Tribe & Why®, Brand Shepherd’s proprietary brand-building framework. This episode covers Vibe, the presence component, where it came from, what it actually covers, and why a logo design roadblock 20 years ago turned into the foundation of a framework that has since helped brands from funded startups to Procter & Gamble get clear on who they are. If you haven’t heard Part 1 on Tribe yet, start there. Part 3 on Why is coming next week. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe
More from Field Notes Podcast by Brand Shepherd
All episodes →- What the Industrial Revolution Can Teach Brands About the AI Moment27 / 100
- Print Is Making a Comeback. Three Things to Know Before You Dive In.28 / 100
- Build Your Brand From the Inside Out (Especially When Morale Is Low)18 / 100
- The AI Chasm: Why This Moment Divides Everyone
- Your Why Is Simpler Than You Think. That's the Point.