Field Notes by Brand Shepherd • #21

Episode notes

Times of Uncertainty Call for Strong Brands An article making the rounds this week is all about how consistency from brands is how to weather these uncertain times. What the article failed to mention, though, is how to gain consistency. The answer, of course, is: Clarity. Consistency is the fruit of clarity, and that’s the topic of this week’s Field Notes. Final Days of Launch Pricing On Oct. 1, 2025, the price of the new book, “Vibe, Tribe, & Why®” goes back up to regular pricing, so grab your Kindle version or paperback soon! Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe

• What the Industrial Revolution Can Teach Brands About the AI Moment27 / 100
• Print Is Making a Comeback. Three Things to Know Before You Dive In.28 / 100
• Build Your Brand From the Inside Out (Especially When Morale Is Low)18 / 100
• The AI Chasm: Why This Moment Divides Everyone
• Your Why Is Simpler Than You Think. That's the Point.