Field Notes by Brand Shepherd • #17
Field Notes Podcast by Brand Shepherd · 2025-08-30 · 14 min
Episode notes
Field Notes by Brand Shepherd is your single source for guidance to help brands get from cluttered to clarity . The timing of the Cracker Barrel brand saga could not have lined up better to be top of mind for everyone as the new Vibe, Tribe, & Why ® resources begin launching next week: * Vibe, Tribe, & Why® - the book - Sept. 1 ( preorders are now available ) * Vibe, Tribe, & Why® - the AI - Mid September * Vibe, Tribe, & Why® - the course, as part of the Brand Shepherd Academy - Mid September So, let’s get into why the Cracker Barrel brand overhaul saga is a case study of Vibe, Tribe, & Why®. VibeTribeWhy.com has even more info. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe
More from Field Notes Podcast by Brand Shepherd
All episodes →- What the Industrial Revolution Can Teach Brands About the AI Moment47 / 100
- Print Is Making a Comeback. Three Things to Know Before You Dive In.48 / 100
- Build Your Brand From the Inside Out (Especially When Morale Is Low)38 / 100
- The AI Chasm: Why This Moment Divides Everyone
- Your Why Is Simpler Than You Think. That's the Point.