3 Things To Get Right When Working On Your Logo

Episode notes

When you’re refreshing or creating a logo, focus on three key areas: understanding your Tribe (really get to know your customers - their spending, who else they buy from, and what they value), assessing your Vibe (compare your logo visually against competitors to see if you feel dated or on-trend), and confirming your Why (make sure your brand still solves the problems it was created to solve). This framework (Vibe, Tribe, & Why®) is essential because your logo influences everything else: your website, marketing, packaging, and social presence all flow from your brand identity. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe

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