3 Things Brand Shepherd Does for Every Ag Brand

Episode notes

Here’s episode 41’s blog companion: 3 Things Brand Shepherd Does for Every Ag Brand Field Notes, Episode 41 | Brand Shepherd It’s the late 80s. A 13-year-old kid in a small northern Illinois town climbs onto a bus in the wee hours of the morning, headed for a cornfield. For several weeks, that bus runs the same route, depositing a crew of teenagers into fields owned by Cargill seed, where they walk row after row pulling tassels in the summer heat. That kid was me. I went home with sunburns. I also went home with something I didn’t fully appreciate at the time: a connection to agriculture that has quietly shaped 20 years of brand work at Brand Shepherd. Right now, we have four ag brands in our queue. They span agricultural robotics, in-field operations, and livestock. And this being National Ag Week, it seemed like the right time to talk about what we actually do for these brands, because there’s a pattern to it. Almost every ag brand we work with gets the same three things from us. 1. Vibe, Tribe, and Why No surprise here. It’s where we start with every brand, ag or otherwise.

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