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Field Notes Podcast by Brand Shepherd

3 Radical Ways to Face AI Through Your Brand’s Website

Field Notes Podcast by Brand Shepherd · 2026-02-28 · 18 min

Episode notes

Don’t have time to listen right now? We got your back. Here’s the TL;DL version: * Gate Keep Everything: single page, clear value, clear CTA, sign up to access more. * Embrace the Prompt: give visitors, customers, and prospects a prompt to work with about your brand’s Vibe, Tribe, & Why®, and then lead a discussion with them on a platform. * Be Ruthlessly Pro-Human : Get a fax number. Drop all tech that allows AI creep. Use human note takers at meetings. Be a bastion for pure humanity, flaws and all. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe

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