Family Firm Institute Podcast · 2025-09-05 · 21 min
FFI Practitioner is pleased to feature a podcast conversation with guests Jamie Yuenger from StoryKeep and Lisabeth “Betsy” Sugahara from Fairfield-Maxwell Ltd. They discuss the power of story and how it can have positive impacts on family businesses, including improved family dynamics and wider support of business decisions. Jamie Yuenger is founder of Storykeep, which creates private films and podcasts with individuals and families to connect their current and future generations through the power of story. After training as a folklorist, worked in broadcast journalism, including as assistant producer at WNYC. Lisabeth Sugahara is an owner of Fairfield-Maxwell Ltd, a private investment firm focused primarily on family businesses with like values and priorities.
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