Social media and digital strategy

Episode notes

Understanding what digital activity is - 3m 10 Digital activity can vary for different clients. Some clients need you to write a strategy, some need you to guide them on how best to go about marketing their businesses. Some people need you to help them skill up their people, others, it might be creative thinking around their brand, their product, their service, or just a campaign. Or a combination of all aspects. Changes in technology from a marketing perspective - 4m 15 It used to be that brands would build their plans on a ten-year basis. As time went on, businesses started to live quarter by quarter. The biggest disruption has been the introduction of the internet, and from there, saw marketing completely change and able to offer so many different approaches and how to understand the customer and their expectations. How does digital help businesses succeed? - 11m 30 Now that we live amongst a pandemic, digital has been more important than ever to communicate with customers. Digital allows businesses to offer a personal experience, promote messages, interact with customers, be creative and express the business’s story resulting in the customer’s overall experience of the brand.

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