Leveraging Outdoor Recreation for Destination Placemaking

Episode notes

Send us Fan Mail Episode Overview What separates a community that has outdoor recreation from one that is defined by it? That's the question at the heart of this special episode, recorded live at world famous Explore Minnesota Tourism Conference 2026. Host Randolph Briley - Director of Minnesota's Outdoor Recreation Industry Partnership (ORIP) - facilitates a conversation with three practitioners who have done the hard, on-the-ground work of turning outdoor assets into lasting community identity. The panel explores two case studies: the USA Cycling Gravel National Championships in La Crescent/La Crosse, and the transformation of Minnesota's Iron Range into one of the premier mountain biking destinations in the country. Guests A.J.

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