How AI Impacts What Your Business is Worth Ft. Janet Waring

Episode notes

AI is quickly moving beyond experimentation and becoming part of how buyers evaluate operational maturity, scalability, and future growth potential. But not every use of AI increases business value. In many cases, owners are implementing tools without a clear strategy, measurable impact, or understanding of what sophisticated buyers are actually looking for. In this episode, Janet Waring, CEO of ArtForm Agency, joins Pat Ennis and Corby Megorden to discuss how AI is beginning to influence valuation conversations - from operational efficiency and market intelligence to scalability and decision-making. The conversation focuses on practical application rather than hype, helping owners think more strategically about where AI fits within long-term value creation and exit planning. This discussion is particularly relevant for owners trying to determine whether AI is simply a productivity tool - or an emerging factor in how businesses are evaluated, differentiated, and ultimately valued.

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