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160: The Importance of Trust and Transparency in Driving Sales Success in 2022 and Beyond w/Todd Caponi (Author/Sales Performance Consultant)

Evolvers · 2022-02-15 · 44 min

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Episode notes

When it comes to what makes a seller and sales leader successful, there is one key ingredient that makes all the difference in today's market, and that is trust and transparency. In this interview with award-winning author of the Transparency Sale and sales performance consultant Todd Caponi, we discuss his groundbreaking research on the importance of transparency to driving sales success, and how setting and meeting expectations and embracing your "flawesomeness" can make all the difference in winning that big deal. Even more, we explore not just how trust and transparency can drive better seller performance, but how it can be leveraged to transform sales leadership to drive more predictable revenue performance and growth, and how Todd has shaped these new findings and practices into his new book, The Transparency Sales Leader. #SalesPerformance #SalesTraining #RevenueOperations

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