Event Horizons · 2023-06-12 · 47 min
In this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events. Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of doing more with less, and we discuss leveraging data to tailor content to attendees' preferences. We also share real-life examples, practical tips, and actionable advice to enhance your event content strategy. If you’re looking for insights on creating a holistic attendee journey and effective methods for researching event content, this episode is for you! Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.
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