Event Experience · 2026-06-15 · 33 min
Sean Saadeh, Chief Programming Officer at Harris Blitzer Sports & Entertainment, shares how he transformed the Prudential Center from 22 concerts a year to 65-plus, and what it takes to build a multi-venue entertainment strategy that actually scales. You'll hear how Sean repositioned Prudential Center as a New Jersey destination rather than a New York competitor, why programming diversification tied to real market demographics is the foundation of sustainable growth, and how HBSE's growing portfolio of venues (from a 45,000-seat stadium to a 4,000-seat theater) functions as an interconnected ecosystem rather than a collection of separate businesses.
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