Scale Smarter With Ads: Janak Mehta's Growth Framework

Paresa Noble: Hello, hello everyone. Welcome to Entrepreneur Circle. I am so excited about today's guest. We have Janak here.

is the CEO of Clients Online. They help experts and e-commerce brands scale. I've had very deep conversations with Janak about what is the bones behind successful advertising campaigns, marketing campaigns, even just business structure and how we are structuring our businesses and making sure we're getting the most juice out of the squeeze, if you will. This man is brilliant.

And I'm so grateful, Janak, that you're here today. Welcome to the show. Janak Mehta: Thank you, Parisa. This is ⁓ this is going to be fun.

I'm very, very excited to be part of the show. Paresa Noble: Yes, it's gonna be a good time. So first, I know you have a lot of exciting things in the works and I wanna get to all of it. First, I think clients online is where I'd like to start, just because from what I've seen of you, you and I connected at Four Rooms Mastermind, which is an incredible room of really high level entrepreneurs making moves, right?

So Janak and I met there. We've had so many conversations about what's working in the market, you know, the bones behind a successful advertising campaign. And our listeners are primarily small to medium sized businesses who are trying to figure out how to scale, how to grow, how do we get to the next level, how do we get more leads, how do we get more customers? So first I'd love to hear about clients online in general and how you serve clients.

And then maybe we can kind of decode is working in the advertising world today. So first tell me about clients online. What do you guys do? Janak Mehta: Yeah, absolutely.

so at clients online, we work with very fast growing direct-to-consumer Shopify brands. Mainly they're in Shopify, and we help ⁓ on you know media, marketing, and then also retention as well. and then we have half of our business in D2C, and other half is what we call the high-ticket offers. So those are our typical info products, coaching, consulting, sort of clients, and then also local services as well, which has a high-ticket offer.

And again, we help them with advertising, marketing, and also installing sales teams for them if they need to. So we essentially do what we would call full stack, right? A to Z. ⁓ We focus on them a click, turning that click into a first customer or a client, and then keeping that client as long as possible to increase the value of that customer.

So that's what we focus on with all our clients. Paresa Noble: Amazing. Okay. So you're working with a lot of Shopify so products, right?

But then I also heard local service based businesses as well. ⁓ I love this. Because then you can speak to both sides. Cause I feel like we have service based businesses like coaches, financial et cetera, that listen, but also the people that are, ⁓ know, creating their own products or white labeling their products and selling.

So I maybe that's Janak Mehta: Correct. Yeah. Paresa Noble: Somewhere I'd love to dig into of if s if somebody wants to grow their business in today's world, do you think that advertising is the best path to find sales? Janak Mehta: So let's actually decouple this.

You know, what does an advertising even mean? Right? So if we go back to the basic definition of advertising, advertising essentially is amplifier. ⁓ we understand and we use advertising as amplifier.

So what do you amplify, right? I believe that you should only amplify things that's working for you, right? So you to look at, okay, whether it's your service business or your product business, is your product or service making people's lives better, whatever that is, you know, that is before your product and after your product. Is that a meaningful improvement for them?

Is the product good enough? Right? So that's level one. Level two would be just because you have a good product doesn't mean anything, right?

If the product is good and nobody knows about it, that's bad. One ingredient we figured out ⁓ is with the good you need to have a good offer. Okay. so product has this intrinsic value, right?

What people perceive they're going to make, whatever improvement they need to make in their lives, but there is also perceived value. And the perceived value drives ⁓ the emotions, the purchases, right? So perceived could be a status, for example. People don't buy Lamborghini for going, you one place to another place.

They buy Lamborghini for a status, right? there are you know range of customers out there in the marketplace, whether they're Hondas Toetas and Ford, All the way to you know exotic cars, ⁓ So on target market, depending on what you serve, you also need to figure out what's that perceived value looks like. And that is what we call marketing. And that is what's a part of the offer as well.

The offer is not just about Hey, come buy my product for 30% off. That's aspect of the offer, right? But the offer could be bundling of multiple different values, so we call it value stacking, right? Multiple different values.

So for example, on the coaching side, let's say you are offering your core product, whatever your core product may be, and core product may be it's an eight-week coaching program, right? And say your coaching program is all about helping them build the infrastructure, the funnel, or whatever that may be. Now, just because they have built infrastructure of the funnel, well, they still need traffic, they still need sales. So now you can bundle the product, the core product with, okay, I can also help you with the traffic, or I can also teach you with you know how to drive traffic, or I can also teach you how to close, right?

So that's what becomes the offer. So when you have a product and offer, and then on the top of that, you know, the pursuit value and the marketing of that. now you have something which you can amplify. Now you turn on the ads and then say, okay, I know that there's a product market match.

people are interested in my product, there is a demand in the product, there's a demand in the in the marketplace, and my product solves whatever the pain problem, hope, desire is. And yeah, and then I a better offer than my competitors. then after that, yeah, let's go. Let's go, let's show up everywhere your clients are showing up.

Essentially. Paresa Noble: I think this is such an important point because a lot of people come to haven't necessarily dabbled in advertising yet. They come to the table and they say, Okay, I have this event that I need to sell tickets for and want an ad and I'm gonna throw five thousand dollars at the ad. And then they essentially just put the ad out without testing it at all.

And I think this is an important part to pause on for all of our listeners. When you want to start advertising. It's important to test it. Number one, like Janak said, if you are providing a s good or service that's genuinely making the world a better place, that's the number one caveat.

You have to have that. Number two, the offer needs to work. So, you know, the ad needs to garner clicks and the landing needs to convert. And once you know for sure that it does, that's when you throw the ad spend to wherever you want to place the ad.

Janak tell me about your the way that you guys test it. I mean, are you guys if have a really good offer, for example, a really good product, are you guys helping build the landing page, build the ad, and then you're starting to kind of sprinkle a little bit of ads here and there to see how it performs and that's how you know? Or how are you making sure that the offer works before you double down and raise your ad budget? Janak Mehta: Absolutely.

would be pretty long answer to this, but let me break it down. So the way we think about this, right? So we think in terms of frameworks. So when I work with a client or even if it's our own product, right, we look at this from the perspective of where is the target market, where is the target customer in their journey?

Okay. So You know, there is a book called Scientific Advertising by Eugene Schwartz, and he talked about the different level of awareness. Okay. So if you look at your target market, you are going to s find some segment of your population they are completely unaware.

They have no idea that they have a problem and there's a solution that exists. Okay. Then there are going to be people who are at least problem aware. Now, this is the first level of people we want to target.

Generally speaking, when we start out, we do not care about unaware people. Like let them be right now. Okay? Unless you are Google or Coca-Cola and, you know, bigger companies.

that's the segment you can focus on. But at least the problem aware, that they know that they have a problem. Then the next level underneath that, sub-segment of that would be solution aware. So part of those that let's say the problem aware people, you know, is let's say it's a hundred million, for an example.

Right. So portion of that would be solution aware. Some of them would know that, I have a problem and I know there's a solution. Now the third level of people would be that they are going to be product aware.

Now they know that, you know, the product, your product exists in the marketplace that solves this particular problem I have. Okay. And now the fourth is once they are in your ecosystem, they are the most aware. Now they know everything about your company, your product, Your service, your customers, your reviews, you know, testimonials, you know, all of the above, So the people who are most aware there are easy to convert.

People who are at least product aware, That means that you know they are in in your ecosystem or they actually know about you somehow, right? they may have been to your website, they may have seen your ads, They would be product aware, The solution aware would be like people who actually are comparing other solutions out there, and then above that is the problem aware right? So there are four different levels you want to focus on, The problem solution product and most aware, Now, imagine that you know you have a two by matrix, you have this level of awareness, right?

And then if you can imagine you know, let's say that's the two by two matrix is like all the rows are ⁓ level awareness. ⁓ And different columns would be now you now look at it as okay, I have a different segments. ⁓ So know, you want to create different like you may have multiple different avatars for your products or service, right? So you create different different avatars or different concepts, ⁓ And then there you have different angles, like okay, within that avatar, okay, these are the three things that are most you know.

Top of the mind awareness they have, or these are their biggest pain they have, So those angles. And within that, you also have different hooks, like what are the beginning statements, what are the headlines that's going to you know convert for them, right? So when you have you know, the concepts, the angles, and then there are styles of the ads, So We go, we we call it ⁓ cache. So concepts, angles, styles, and hooks, right?

So we call it cache framework, and then it's layered with all the different level of awareness. So now imagine that you have add creatives or videos in two by two matrix, and then for every segment or every cell of your table, you have created variation. Okay. So that's the step number one: creation, understanding, so research and creation, okay.

Now the step number two would be, okay, now we're gonna launch and test. How are you going to do that? Right? So again, there are different ways of doing this.

But let's just take an example for ⁓ let's say if you are launching this in Meta, right? and now this would actually work whether you are starting in a business somewhere in the middle or scaling the business, right? When you're scaling the business, you already kind of know about your market, you know the product market fit, you already know, hey, what what kind of customer is buying and all of that stuff. When you're in somewhere in the middle, you are You may have some clarity, but you are still trying to figure out, okay, what's going to create the biggest growth for us, right?

And when you're starting out, you have no clue. Okay. No matter what stage you are in in your business, you are going to be able to do this testing process. Okay.

So anytime when we work with a client and when we are launching a product or launching a campaign, this is how we, you know, we create multiple different variations like that, Let's call it 15 or 20 different variations, And then launch them, you make them essentially depending on what the now I'm gonna go a little technical so depending on the average order value and depending on what is the maximum allowable cost to acquire a customer, So for example, let's say if I see a product where you know, I'm offering that I'm selling there for let's say And based on my cost of goods sold, based on my shipping costs and based on you know how much profit I would like to generate.

You know, the maximum I can spend to acquire that client is let's say $70. I'm just making this up. I don't know what the what the you know that could be wide range of equations, ⁓ let's assume that $70, ⁓ So target CPA cost acquire a customer is right? Now what ⁓ you what you have to do is you have to out out of all the permutation combination, you know, you have 15, 20 different variations on the creative and the videos, right?

And then are essentially going to launch them. It used to be the case where we also needed to create variations for the audiences as well. Now we don't need to. Facebook, and this is true for Google as well, it does automatic finding of the audience, right?

So we don't have to worry about that part at least, right? So you create a bunch of variations, you launch them. And then you essentially find out the winning combination. The winning combination is strictly def d defined based on what your target CPA is, right?

So you will find some winners and you'll find some losers. You let go of the losers. And then once you find the winners, you then spend more money to on the winner, right? And then what we do is we actually have campaign structure called the testing campaign, right?

So we all the testing in that campaign. Find the winners and put it, put them into what we call a scaling campaign. And then we essentially find more and more winning combination and then keep scaling. Scaling campaigns keep scaling, testing campaigns keep A lot of my clients ask me this question: okay, Janak, you know, is there a situation where we find all the winners and that's it?

I wish there was a case where you can find, you know, five winners, ten winners, and we can just like run it until. you know, multi million dollar a month in terms of the ad spent, right? That is not what we have found in 17 years, that is not true. Okay.

You have to constantly work on finding new winners ⁓ of algorithm and human Like, you know, if you see same ads over and over again, if you're not taking action, you're just going to be blind to that ad, right? So, you know, we don't like to see the same message over and over again. So, so you know, just it's just natural. That we need to keep creating variations, right?

that's how this game works, So you have to come with a different combination, permutation combination. You keep testing them on an ongoing basis, find the winners, take the winners, put it into the skilling campaigns. There's lot more, lot more nuances within that, but that's the simplest I can explain. Paresa Noble: I think you explained that so well and it's so helpful.

I can see why you guys have crushed it for your clients. I mean, it's such an intricate process up to it, having 20 different variations, getting deep into the psychology of the avatars and the different angles that you could approach them. I mean, not as simple as, okay, we're gonna make this creative and put it up on on Meta and some money on it. You know, it's it's very calculated, very strategic, and I think that's the key here if you actually want to see advertising as successful scaling tactic.

So me a little bit about the new venture. it sounds like you guys have developed something that's really gonna create impact. tell me about the new venture. Janak Mehta: so I'm very excited at this point in time.

I'll give a little bit of a background so people can understand the context, right? So I've been running our marketing company for last 17 years. So if you look at just a simple business, my clients have a problem and we are solving problem for them, essentially, business model is very simple. Hey, here is some money.

solve my problem and then you know that's it right so it's like I am a service provider in the schema of the business right well that has its fun you know it's been profitable for us it's been fun we learned a lot and we have created a lot so then about five years ago we we decided I like I think we need more we want to get more we always had what we call the scale fee right as we scale up We make more money with the client. I was like, there's there is a better way than that.

What if we essentially start taking risk away from our client? Rather than them just paying us, okay, you know, $5,000, $10,000, $20,000 just for managing campaigns. What if we start taking the ownership in terms of their results? It's performance-based, but really performance-based because we don't get paid on the just on the base retainer.

We actually get paid when we get to certain thresholds. So we started doing those partnership slash equity deal. And within that have two clients have gone public. We have had profit sharing and equity, So that really worked out very well for us.

And many clients earning five thousand five hundred, many clients on two comma club awards and you know two C C C and two C C X. So that was great. When the two clients went public, They you know, like 60 to 100 million dollars in valuation, and we had you know essentially a percentage of that. And I'm like, that's money, but I want that.

You know, how can I get there, right? So we looked at we have learned. What are we really good at? Sales, marketing, advertising.

Those are the three things we are really good at. Okay. And When I looked at all of our successful clients on the this is for the high ticket side, right? On the successful clients on the high ticket side, their offers tend to tended to be on the career transition side.

Like anyone, any offer with ⁓ career transition. So the promise is you come go my training and you a certification, you get a job. I was like, okay, there's trend here. And within that, we looked at, okay, what are the most successful offers?

And then we looked at And we found out that ⁓ cybersecurity is one of the field. So I was like, okay, cybersecurity seems to be working and we have crushed it. We have clients where we've gone zero to eight hundred thousand dollars a month in cash collected. in cybersecurity, we have clients where gone you know zero to half a million dollars very, very rapidly, right?

So I was like, cybersecurity seems to be something there. So then we looked at this as okay. For me to be, for us to become a platform company, what do we need to do? Well, we just need to have a subject matter expert because we don't know cybersecurity.

We know sales, advertising, and marketing, right? then we just need to bring ⁓ subject matter experts on in that field and then do the whole fulfillment with them. So that became the model for us where we launched a program, not competing with our existing clients, because that's not the right thing to do. We launched a cloud security program, right?

And then essentially we started with that and then we launched it in January. We found the subject matter expert. We built the curriculum with them, build a platform, and we launched it and you it's already doing multiple six figures a month. it rapidly scaled up and ⁓ also then we looked at this okay, cybersecurity is one different one path.

And within that, there are multiple different paths in cybersecurity. So the goal is now to add more and more training, which we have started doing. And then we looked at it and said, okay, what other path is the humanity going right now? Right?

Or in the next three to five to seven years. And what identified the distinct trend, one is cybersecurity, because AI, cybersecurity is going to be even in more demand. It's already been in more demand, but it's in the next three to five years. I don't know if you if your audience follows this, but Claude ⁓ had to cancel or stop Mitos.

They launched the guardriel version fable and they had to take it down again, right, within like a few days. So it's coming. Paresa Noble: But share why, I read that article today. It's fascinating.

Janak Mehta: Okay. essentially, Claude founders they come from OpenAI, right? ⁓ They thought that open AI is doing something which is not right for the humanity, and they kind of claimed to start their own company and decided to do good for humanity. Okay.

Well Turn it turns out that that is not accurate 100%, even though intention may be there. But they came out, they launched their program, their focus was making money for ⁓ and then targeting enterprise, which is fine. There's nothing wrong with it. Right?

OpenAI's focus is more consumer, their focus is more enterprise. Okay, those two so far so good. Now, what ⁓ Dario, the owner and the founder, Dario did, he essentially figured out: okay, listen, there are two. companies in US at least, OpenAI and and Cloud, we are in the forefront.

And within that, we actually make more money than at least right now, right? Because it's enterprise contract. So what we have to do is we have to do what we what they call or what's known in the industry as regulatory, you know, capture. That means that you are the first in the line, you are the forefront, whatever the company, whatever the industry, doesn't matter, you are the leading you are one of the leader, right?

And then you actually knock in and scare all of those know, I would not call them illiterate, but you know, almost illiterate when it comes to AI. And it doesn't matter which side, Like of them don't know much, Because they're politician, right? To be fair to them. so, you know, just scare the, you know, they just scared them.

He scared them and he told them Paresa Noble: Totally. Yeah. Yeah. Janak Mehta: That I have built something which is very, very scary.

When you scare government, what are they going to do? They're going to get scared. they are going to say, okay, let me actually try to control this. So what government did is like, okay, listen, why don't you do this?

Why don't you? I'm glad that you are coming to us, and I'm glad that you built this, and I'm glad that we are first go USA, right? This is all good. So far, so good.

Story, story lines up. And then he said, so what I can do is I can actually bring in a few partners who can test this, like as a pilot test pilot, right? Before we launch this. So initially he had about the governor government approved about 20 partners.

And then found out month later, he actually had 50 partners, which he did not tell the Washington DC exactly. Right. So, you know. that was a big red flag.

And then when the White House found out that this what's happened, like they obviously did not like that, right? And then say, Hey, you should have just told us. It's fine that you know, expanding that. And unfortunately the problem was one of those I guess the tester was this SK, the South ⁓ Korean telecom company.

⁓ one of the executive within that company had ties to China. So government told them that you should have told us because you know we know where the national security risks are or threats are are there, and we could have guided you not to do this, right? Now, since you have done it, obviously there's a you know lack of trust, right? And then so with the guardrails, he launches that fable.

And then one of the companies, literally called it's called, you know, breakthrough, jail, whatever the you know, jail break Like they were able to, their people, their employees were able to jail break with their ⁓ large language model, So it's like okay, so they broke through. guardrilles what they had in mind did not work right so then amazon calls DC and said listen this is what happened and so then DC Pete Hexett Department of War or you know whatever the head of you know department of war he calls Dario Dario said no no no that's not true rather than say saying yes sir I will Take care of this, or we'll you know stop this, or whatever that is.

He was defiant. then, he created a blog post. To be fair to Dario, okay, I'm not saying I'm not taking a side here. To be fair to Dario, Dario essentially created a blog and then proved it that it was not a you know a big threat.

Regardless of that, he should have just said yes. So basically, what he did was he went to DC, scared the politicians. And then politicians now, what what do they want? They want now control.

and then there's a lack of trust with him now, right? So it's like in this vicious cycle, he is going to get what he wants. He is going to actually get control, and he will be the first one to get controlled. So we are now entering to a phase where government probably gets to dictate what kind of filtering, what of you know, what can you search, what you what you cannot search.

In fact, Claude with Fable, if you search that's sensitive, right, let's say nuclear, if you use any of those words, it will actually downgrade you to the normal model. So now Claude gets to decide what I search what I don't search. so we are now getting into So anyway, so that's just the context and background. So the point for us as entrepreneurs, like all of this is fun.

We know I I like ⁓ to understand economics and politics, but ⁓ for us, the the nutshell for us is listen, guys, it's coming. and cybersecurity is going to be more important. I see a future. Where even a small companies would have to have either a external consultant for cybersecurity you know, human, you know, to make sure that everything is protected, what they are doing, right?

So so cybersecurity is one. And then and followed by that is ⁓ what we decided was okay, AI seems to be you know, big, big field. Even though people in the we live in the bubble, like everywhere we go, right? You and I hang out at high level ⁓ master minds, everybody is on AI, right?

They are Either learning it, implementing it, right? But most of the entrepreneurs, most of the businesses, most of the people within working in businesses, they actually don't know how to build systems with AI. So that's a gap we saw in the marketplace, launched a program, and the subject expert has 30 million people listed people in job transition. So that's distribution is no longer a problem.

And then the third thing is for us to add the third field are seeing in the career transition is ⁓ essentially trade skills. So are seeing a big demand in people in elect you people who want to be elect electrician or plumbing, roofing, all of those jobs where it's manual labor, those jobs are in high demand. And I will see I see that as that's a big field, right? That's a big demand.

We have millions and millions of people in in gap because The previous generation all focused on soft skills and engineering and STEM focused education. And nobody really was getting trained for the hard labor job. And we had immigrants for that, right? so US decided not to focus on that.

And it's it's now the tables have turned and we need that. So again, that's going to be the third field where we need to focus on, you know, making sure that people actually get things done in this country, right? So anyway, so those are the three fields. And we decided to create a platform where people come to our platform for if you are interested in job transition or if you're interested in reskilling or upskilling yourself, right?

You come to the platform and then, you know, get ⁓ educated, get certified, not just with us, the third party certification. And then we also do make you job ready as well. Right. Eventually we are going to add the placement piece.

But again, these are the different parts of the businesses, right? once we get into something, you know, it starts growing. So that's been the huge evolution for us from service provider to a partner to now platform creator. Yeah.

Paresa Noble: Wow. I wanna take a moment because it your vision just shows. I mean, you have such a big picture idea of where the world is going and what people need. That's the big piece here is you're seeing the trends of how is society moving right now and then how can we help solve the problems that are coming up.

I mean, there is gonna be massive career transitions in so many different verticals over the next two years. It's happening. It's happening I think we're right at the brink here in 2026 where we're moving past the early adopter phase and it's becoming more wide AI. We're moving past the early adopter phase and it's becoming more widely accepted and used for both businesses and consumers.

So the job fluctuation and the pivots and how roles will change and what people are doing at work, it's changing. And there will be some jobs that are impacted more than others and people will be looking for new paths and new careers. So you're right ahead of that. And I think the impact you're gonna have is huge.

You're helping a lot of people with this new venture. So I'm very excited for you. Janak Mehta: Yeah, you know, you have said it right there. At the end of the day, this is not just for us.

This is actually for the people who are going to go through our platform and get reskilled and upskill. And then they will actually have a better future. And that's what even every single subject matter experts we have, you know, yes, we will make money, but that is not the main goal. The main goal is to create an impact, right?

And because unless we do that, none of this works. Everybody has to Focused ⁓ strictly for how can we make a better education platform for the students, better experience, faster reskilling, upskilling, so that they can actually we have 95% you know completion rate and 90% the rate. So that means that 95% of the people actually finish the program. When I started in this industry, you know, I'm talking about two thousand five, two thousand six in real estate investment, I used to have training programs.

And you know how many people took action? Five percent, three percent. And I used to get mad at them initially because I was so naive. I was like, Why are you guys this is the best thing in the world?

You look at what I've done. You know, you can do the same thing, but there's a big gap in the humanity, right? I did not understand that. So since then I had this quest for like Can we at least make sure that they complete?

We actually literally have accountability managers can track in our LMS, you know, how deep they are in. And they literally call them. Hey, you said that you're going to finish this module. You know, you're halfway there.

You know, what's the plan? Paresa Noble: I love that. Janak Mehta: And they love it. They love that.

So there's a human component, there's a tech but you know, it's like, yeah, we want to finish, you know, make sure they finish it. Because if they don't finish it, they cannot. get the certification, they take the test, ⁓ third party test, right? And we also guarantee them, like let's say if they fail on the first test, which rarely happens, we give them the voucher for the second one as well.

So they will pass the test. And then they come back to the platform and we help them essentially do a career transition. We get them ready. Resume rewrite, you know, cover letters, we literally give them the job alerts.

And then we also help them with the mock interviews. for their precise job, you know, job title. So now we're gonna add one more level where we can actually do the ⁓ for you job search for them. And the third level would be just place them.

It's like, okay, company A, we have 10, you know, cloud security certified. Do you want them? Bam, done. You know?

So eventually we'll do that. But yeah, ⁓ so that's main focus. been a fun journey. Paresa Noble: So how are you managing of this at the same time?

So you have clients online, career path partners, you have kids, you have a family. How are you managing all of it at the same time? Janak Mehta: Great question. I think few few ways.

Number one is if I look at the clients online, it is pretty much run by my COO and you know our account executives, right? So they pretty much run the show. We have directors on both sides on the creative and then media buying side. So I still am the strategy level few clients, with the VIP clients, and then also I am doing the team huddle once a week, essentially.

So there is ⁓ there's a time involved, but very, very time involved. Okay. Right now, because are in the building phase for CPP, ⁓ the career path partners, most of my time goes there essentially. And that's what we've been focusing on, you know, right And I have one more venture which I'm planning on launching maybe a few months down the road as well.

Paresa Noble: A serial entrepreneur right here. Janak Mehta: Yeah, finally, finally, I guess, you know, after eighteen years. Yeah. Paresa Noble: That's amazing.

mean, I think for and for all of our listeners were taking notes because I think it's just so evident that you're purpose driven and you have you have a very clear vision of where you're going and why. And I think that's one thing, if ⁓ we haven't the to get very clear on why we are doing what we are doing and where are we going over the next five years, right? and I think you have that very dialed as far as how you're talking about you know, adding on the job match element and knowing where the path is headed, only then will you know what needs to be done to get there.

So I I appreciate you for exemplifying that. You went into such detail, both on the advertising side and and explaining the new journey. I'm I'm so impressed with you. Always so grateful to sit down with you, Janak.

Where can people connect with you and learn more about you? Janak Mehta: Absolutely. So if you are interested in growing your business, ⁓ check us out at clientsonline dot com. It's C L I E N T S Online dot com.

Or you can check us out at careerpathpartners dot com on socials, my first name and last name, Janak Meta on LinkedIn, Janak Meta on Facebook and or Instagram. Paresa Noble: Amazing. We'll link those in the show notes. Thank you all so much for tuning in.

Janak I thank you for spending this minutes with us. It was so valuable. I definitely would love to have you back again soon. Janak Mehta: Absolutely.

Looking forward to that. I had so much fun. Thank you. Paresa Noble: Of course.

Thanks everyone. We'll see you next time.